Impact of Kenyan Visual Adverts on Kenyan Women
The data collected will be for RESEARCH PURPOSES ONLY,  on the above topic.
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NB: THIS QUESTIONNAIRE  IS TO BE FILLED BY KENYAN ADVERTISERS TARGETING THE KENYAN MARKET ONLY
DISCLAIMER: Kindly read through all the questions CAREFULLY in order to give OBJECTIVE views.                                                                              
1. Company name (optional)
2) Location of Company
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3) In your opinion do you think advertisers should apply moral code / ethical considerations  when creating/producing content for their visual ads ? *
4) Does religious values influence the content that you use on visual adverts ? *
5) Do traditional values influence the content that you use on visual adverts? *
6) Does western culture influence content that you use on visual adverts? *
7) Does the Kenyan society have some influence on the content that you use on visual adverts? *
8) If Q. 7 above is yes. Which gender strongly influence the content you use on visual adverts? *
9) Kindly give reasons for your answer to  Q. 8 above *
10) Do you think some of the content you use in  visual adverts create challenges for the gender you mentioned above? *
11) If your response to Q.10 was yes. Would you mention some of those challenges?   *
12) Do you take into account the impact  (positive/ negative) your visual ads would have on the Kenyan public? *
13) Do you think visual adverts play any role in shaping public opinions? *
14) Do you think advertisers ought to be held accountable for the kind of content they use on adverts? *
15) Give reasons for Q.14 above *
16) Has social media played any role in influencing the Kenyan audience with your visual adverts? *
17)  Give examples for Q. 16 above
18) What measures have you taken as an advertiser towards responsible advertising?   *
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