Introduction a) What is the problem you are trying to solve?b) Who is the customer who has this problem?c) Your solution to the problemd) Business model – how are you going to make money?
Marketing Strategy a) How big is the opportunity?b) Who is your competition?c) Promotional strategy
Basic Financials a) Startup capital requirementsb) Profit and loss (1-year forecast)
Operations a) Team backgroundb) How are you building your product/service (e.g., outsourcing, etc...)?
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