How advanced is your user needs strategy?

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The user needs model is all the rage right now. It allows newsrooms to make smarter choices around producing content that audiences genuinely want and need.

Editor Nina Brorson and audience development lead Lars Jensen from Berlingske Media in Denmark are leading a workshop at the upcoming Newsrewired conference to show you how to turn audience data into actionable insights for your newsroom.

We'd like to know how far you are into your user needs model journey to inform the workshop. Thank you for filling in this short survey.

Nina Brorson and Lars Jensen, from Berlingske Media

Are you attending our Newsrewired conference on 13 May? *

Yes

If yes, are you planning on attending this workshop on implementing user needs? *

Yes

Maybe

Not attending

What is your job position? *

Where are you at in implementing user needs in your newsroom? *

Note: these options have been approved by user needs pioneer Dmitry Shishkin

Not started (ground zero, no interest or understanding of user needs)

Interested (in the hype of user needs, but not sure how to start)

Basic (started with data analysis, insight generation and experiments on a few sections)

Intermediate (the above, but across more sections and informing commissioning process)

Advanced (the above, plus more data points with application to wider news products)

Is there anything in particular you want to know or get out of this session?

Thank you - that's all we need for now

Want to join Newsrewired? Agenda and tickets here.

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