Marine communication: Public perception
This survey is conceived to assess the public's familiarity with marine topics and Ocean Literacy (OL), the general diffusion on social media of these topics and the audience preferences regarding shared contents.
The survey is anonymous and will only be used for research purposes by the University Iuav of Venice.

If you have issues completing the survey or would like to know more please contact the researcher in charge of the survey at fsoffietti@iuav.it
1. What is your age range? *
2. What is you gender? *
3. What is your nationality? *
4. What educational path have you completed? *
5. To what degree are you familiar with the term Ocean Literacy? *
Not at all
Very Familiar
6. To what degree are you interested in the sea and marine topics? *
Not at all
Extremely interested
7. To what degree are you concerned about marine/maritime issues? (warming, acidification, pollution etc.)? *
Not at all
A lot
8. Are you aware of marine management processes taking place in areas where you live or visit regularly (e.g. during summer holidays) *
9. Would you like to be informed about marine management processes? *
10. If you answered Yes to the previous question, via which media would you like best to be reached?
1
2
3
4
5
Traditional media (newspapers, radio, TV)
Social media
Billboards, posters
Websites and newsletters
Private mail
Artistic outcomes (Movies, documentaries, graphic novels, etc.)
Exhibitions
Clear selection
11. If you have been reached by social media contents could you express your preference towards contents?
1
2
3
4
5
Written post
Photo
Infographic and Diagrams
Other artistic image
Video
Animation
12. Are you aware of campaigns or pages on social networks dedicated to ocean issues and possible solutions? *
13. If you answered "Yes" to the previous question, do you follow any of those pages?
Clear selection
14. Have you ever interacted on such pages? (Like, repost, comment)
Clear selection
15. Do you consider that marine-related dissemination products are clear enough on social media and web platforms?
Impossible to understand for unspecialized audience
Understandable by generic audience
Clear selection
16. To what extent are you satisfied with Ocean Literacy and marine dissemination outcomes in your mother tongue? *
Not at all
Very much satisfied
17. Ocean Literacy, and marine products should be crafted according to local culture and language to have maximum impact. To what extent do you agree with this statement? *
Not at all
Totally agree
18. To what extent these topic inherent to the marine world interest or may interest you? *
None
A little
Average
A lot
Marine sciences (Biology, physics, etc.)
Marine exploration
Maritime industries (fishing, etc.)
Relationship Man-Sea
Threats to sea ecosystem
Marine resources
Marine and maritime culture
19. To what extent these threats to the marine world worry or may worry you? *
None
A little
Average
A lot
Loss of marine fauna and fish stock
Loss of marine flora
Climate change effects (Sea Level rise and coastal retreat, Ice loss, acidification, etc.)
Loss of artisanal activities (e.g. artisanal fishing)
Phisical pollution (plastic and microplastic)
Chemical and radioactive pollution
20. Are you afraid industrial activities and/or urbanization might affect sea ecosystems? *
21. Do you consider proper management of activities taking place at sea could improve economy while having a reduced and controlled impact on the sea ecology? *
22. Are you aware that the UN have announced that the decade 2021-2030 will be dedicated to the ocean? *
23. Are you aware that management of the sea and the coasts is being developed at European level? *
24. In the last year have you undertaken one or more of these activities? Please specify the frequency. *
Never
Once
One to 5 times
5 to 10 times
More than 10 times
Read a dissemination book or a comic book about marine life o maritime activities
Watch a documentary on marine life or activities
Watched marine contents on social media
Visit a marine-related exhibition
25. Please watch and read through the following dissemination methods and assess their readability according to your personal opinion, taste and experience. *
Captionless Image
Option A
Option B
More understandable
More easy to read
More artistically valuable
Most effective in convey the information
Most effective overall
The One you like the most
26. Do you consider that maps, a core visual tool in marine management, could appeal to the public as dissemination method and be uderstood? Please answer considering your own understanding and personal taste. *
Captionless Image
27. Have you suggestion to improve communication in this field?
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