Loyalty program optimization track

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Test your knowledge on hotel loyalty strategies!
There are 20 questions in total, and each question is worth 5 points — that’s 100 points you can score in all!

Don’t worry if you don’t get them all right the first time. You can retry as many times as you like until you hit the full 100. And if you get stuck, we’ve included helpful hints along the way.

Good luck! Let’s see if you’re a true loyalty expert!

Email *

What is your full name? (We need this for the certificate!) *

What is your company, hotel, or group name? *

What is your country? *

What is the essential baseline technology for building guest loyalty?
*

5 points

PMS only

CRM/CDP technology

OTA dashboards

Social media tools

True or False: Points-only loyalty programs are increasingly seen as outdated in hospitality.
*

5 points

True

False

What percentage of guests expect tailored experiences?
*

5 points

50%

73%

90%

100%

Why are traditional points-based programs losing relevance? (Select all that apply)
*

5 points

Guests want more than just “free stuff.”

They limit personalization.

They focus too much on discounts instead of experiences.

Points are too easy to manage.

Required

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