SheSpeaks Influencer Application & Rate Request: Blue Bunny at Kroger
SheSpeaks has an exciting opportunity with Blue Bunny at Kroger. The goal of this program is to create authentic, fun and engaging content that illustrates how to inspire Kroger shoppers to purchase Blue Bunny frozen novelties. Your content will showcase the products through a “Glam Your Fam Photoshoot” theme that includes featuring family photos and engaging content with the Blue Bunny products. 

Please answer the questions below and provide us with your rate. We are primarily looking for influencers on Instagram, YouTube, and TikTok, who are U.S. residents with over 40k followers, and shop at Kroger stores!

Deliverables:
1 (one) Instagram in-feed carousel static post or Reel (video)
2 (two) Instagram Story (6 frames total)
OR
1 (one) TikTok video
OR
1 (one) YouTube Video

Timing: Content will be created with draft content due on Monday October 9. Content will go live on or about the week of October 16.

Exclusivity: Category exclusivity for frozen treats through the program term - October 16 - November 16.

Usage: SheSpeaks, Brand, and Retailer may repost any content within their social channels and website for 30 days after your post goes live and will also have paid social rights to the influencers content during the program term.

If you have questions, please email zoe.majors@shespeaks.com
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What is your name? *
What is your age?  *
What is your email address? *
Please indicate which of these gender identities best describes you. *
Required
What do you consider yourself?  *
Required
Please confirm you are a U.S. resident.  *
Required
Where are you located? (City, State) *
Are you a SheSpeaks member? If so, what is your username or email address you use to sign into your SheSpeaks account?
*
If you are a parent, please tell us the ages of your children. (Please put N/A if you do not have children)  *
Please confirm that you are available to shop for the products in a Kroger Store (list of store locations here), share draft photos/videos & captions on October 9th and publish content the week of October 16th?  *
Required
Instagram Link (ex: https://www.instagram.com/shespeaksup) or put N/A  *
How many followers do you have on Instagram?  *
Instagram Rate for Reels (Video) and Stories: Please enter your requested pricing for the following: 1 (one) Instagram in-feed reel and 2 (two) Instagram Stories (6 frame minimum), draft content to be shared October 9 and publish content on or about October 16. Exclusivity in the frozen treats category for a 30 day window. Brand may repost any content within their social channels and website for 30 days after the content goes live. Brand will also have paid social rights to the influencers content for 30 days after the content goes live. Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A. *
Instagram Rate for Static Carousel + Stories: Please enter your requested pricing for the following: 1 (one) Instagram in-feed carousel static post and 2 (two) Instagram Stories (6 frame minimum), draft content to be shared October 9 and publish content on or about October 16. Exclusivity in the frozen treats category for a 30 day window. Brand may repost any content within their social channels and website for 30 days after the content goes live. Brand will also have paid social rights to the influencers content for 30 days after the content goes live. Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A. *
YouTube URL (ex: https://www.youtube.com/@shespeaks). If not applicable, please put N/A. 
*
How many YouTube subscribers do you have? If not applicable, please put N/A *
YouTube Rate for YouTube Short: Please enter your requested pricing for the following: 1 (one) YouTube Short, draft content to be shared October 9 and publish content on or about October 16.  Exclusivity in the frozen treats category for a 30 day window. Brand may repost any content within their social channels and website for 30 days after the content goes live. Brand will also have paid social rights to the influencers content for 30 days after the content goes live. Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A. *
TikTok URL (ex: https://www.tiktok.com/@shespeaksup). If not applicable, please put N/A.  *
How many followers do you have on TikTok? If not applicable, please put N/A.  *
TikTok Rate: Please enter your requested pricing for the following: 1 (one) TikTok Video,  draft content to be shared October 9 and publish content on or about October 16. Exclusivity in the frozen treats category for a 30 day window. Brand may repost any content within their social channels and website for 30 days after the content goes live. Brand will also have paid social rights to the influencers content for 30 days after the content goes live.  Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A.
*
How often do you shop at Kroger?  *
Have you done sponsored or organic content for Blue Bunny or Kroger in the recent past ? If so, please put the link below! *
Have you done sponsored or organic content in the last months for competitive or similar brands? If so, please let us know below.  *
Please provide a link to a post that shows your best work in a similar category, featuring similar products. We're looking for awesome photos/videos! 
*
Please share your content ideas for this campaign!  How might you incorporate Blue Bunny into your family's "Glam Your Fam" photoshoot? Please be specific as we will be sharing your ideas with the brand. 
*
Please let us know why you think you'd be a good fit to create content for this program. We share this information with the client so this is your chance to sell yourself and tell us what sets you apart!
*
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