Matthew D. Upchurch, CTC, Chief Executive Officer of Virtuoso,
Mrs. Edie Rodriguez, CEO and President of Crystal Cruises and
State of California Assemblymember, Jacqui Irwin
In addition to our Diamond Honorees this year, we will also be recognizing our Travel Agent of the Year, Allied members of the year, SoCal ASTA Advocacy Award, SoCal ASTA Compass Award and past Diamond Award recipients. There will be a special recognition extended to several of our consortia partners for their support of our SoCal ASTA chapter and ASTA Nationally.
If you have any questions please call Sheri Machat at 866-453-9826 ext 1 or Pamela Irwin at 310-435-4705.
Proceeds from this event benefit The American Cancer Society, Childrens Hospital Los Angeles, The Fred Jordan Mission, CCTO - The California Coalition of Travel Organizations ( to assist in lobbying efforts in Sacramento that protect the Travel Industry) and the SoCal ASTA chapter.