Brand Questionnaire

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Brand Questionnaire

This brief questionnaire will help us determine how we brand the Army's Warrior Care Program.

All responses are anonymous.

Please select your answers.

*Warrior Care and Transition = WCT
*Warrior Transition Unit = WTU

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1) Which of the following best describes your status? *

ARMY - Active Duty and part of WCT or in a WTU

ARMY - Reserve or National Guard and part of WCT or in a WTU

ARMY - Active Duty/Reserve/National Guard and NOT a part of WCT or in a WTU

U.S. GOVERNMENT CIVILIAN - Part of WCT or WTU

U.S. GOVERNMENT CIVILIAN- NOT a part of WCT or WTU

CONTRACTOR- Part of WCT or WTU

OTHER U.S. MILITARY - Any status

NOT GOVERNMENT AFFILIATED

2) Which program name for warrior care resonates the most with you? *

Warrior Care and Transition (or WCT)

Army Wounded Warrior (AW2)

both

neither

Comments

3) Do you ever refer to the program as something other than WCT? *

I usually refer to the program as Warrior Care and Transition (or WCT)

I usually refer to the program as Army Wounded Warrior (or AW2)

I usually refer to the program as Army Warrior Care

I usually refer to the program as Warrior Care

I never refer to the program/ don’t know the program

I refer to the program by another name

Comments

4) Which of the following (if any) do you associate most with the word "transition"? *

Retirement/Separation from military service

Return to Duty

Reserve to Active Duty status

Permanent Change of Station (PCS)

No association

Other association

Comments

5) When you hear the term WTU (Warrior Transition Unit), how do you perceive the word “transition”? *

Negative association

Neutral association

Positive association

It depends

Comments

6) Do you associate the term “wounded warrior” with ONLY combat and/or battle injuries? *

Yes

It depends

Comments

7) How is the current Army Wounded Warrior Program (AW2) different from the WCTP? *

AW2 is a program only for severely wounded, ill or injured Soldiers

AW2 is a program for all wounded, ill or injured Soldiers

AW2 is not different / it’s the same thing

I’m not sure / I’m not familiar with the program

Comments

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