MARKETING CHALLENGERS SEASON 10 | ROUND 3 SUBMISSION FORM
✨ MARKETING CHALLENGERS SEASON 10 ✨
Marketing Challengers is a nationwide marketing competition for university undergraduates. This is a playground for students, regardless of their marketing foundation, to experience real industry working process of developing an Integrated Marketing Communication (IMC) Plan and presenting their ideas to client brand, who is the competition's exclusive sponsor.
🔖 PITCHING DAY
During this time, 5 teams will have a chance to pitch in front of their judges and mentors about their IMC plan and also their creative project ideas. They will get useful advice from the experts to improve their IMC plan and prepare for the final day.
🔖 CREATIVE PROJECT
TOP 5 will choose 2 activities they conduct in your execution (examples: digital ad, out-of-home ad, guerrilla ad or print ad) of the IMC Plan to produce Digital or Real-life mock-ups, based on the Key Visual you created in Round 2.
In this project, they need to create design materials to show the Client which content and key visual they want to apply in the ads, which will be used in the promotion part in their IMC plan.
🔖 EXECUTIVE SUMMARY
The Executive Summary is a brief of the whole IMC Plan and is designed using infographic templates. The main content including:
- Background & Challenge of Peugeot
- Objectives & KPIs in the campaign
- Big Idea & Key Message
- Brief Deployment Plan
👉 Pitching Slides Submission Format:
- The Pitching slide must be in PPT format
- It must be named [Round 3]_[Team Name]_[Leader's Full Name]_[Marcha S10]_IMC
👉 Creative Project Submission Format:
- It must be named [Round 3]_[Team Name]_[Leader's Full Name]_[Marcha S10]_CP
👉 Executive Summary Submission Format:
- Executive Summary must be in PDF format
- It must be named [Round 3]_[Team Name]_[Leader's Full Name]_[Marcha S10]_ES
THREE FILES ABOVE MUST BE INCLUDED IN A FINAL FOLDER
- It must be named FINAL FOLDER
❌ Deadline for Executive Summary: 21:00, 04/12/2019 ❌
❌ Deadline for Slides & Creative Projects: 23:59, 06/12/2019 ❌
Your Team Name
Team leader's full name
Team leader's email
Team leader's mobile-number
Round 1 Submission - FINAL FOLDER
Please enter your link drive HERE. Remember to change to "Anyone can view" mode.
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