This workshop will cover:
How trademarks, copyrights, patents, domain names, and business name registrations all differ.
Why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
The importance of doing a complete search and whether to use an attorney.
What to do if another trademark owner sends a "cease-and-desist" letter.
How to apply to seek federal registration and the role of the USPTO.
How to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
What happens after registration.

This workshop is led by Managing Attorney Craig Morris from the Office of the Commissioner for Trademarks from the USPTO office.

When: Tuesday March 26th 6- 7:30 pm
Where: 1180 Duderstadt Center
University of Michigan
2281 Bonisteel Blvd
Ann Arbor MI 48109-2094