The Brand Discovery Survey: Osborne Branding
You're about to complete Charlie Osborne's brand discovery survey. Learn more about Charlie's brand identity & web design offering here: https://www.charlieosborne.co/ 

The following seven brand discovery exercises are designed to help you define your business's brand identity. Please allocate at least 20 minutes to complete these. Your answers will form the basis for the branding workshop that follows.  

The exercises include:

1. Visual keywords

2. Brand discovery

3. Market positioning / Competitor analysis

4. Customer targeting

5. Messaging

6. Website Architecture

7. Business goals & metrics of success

Defining these for your business helps bring focus to design and marketing, which is proven to positively affect the perception and performance of your brand.  

If you want to know more about how branding can positively impact your business. Email hello@osbornebranding.com
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