Local Social Media Channel Authorisation form
Some Co-op colleagues and employees in franchise or wholesale stores working in the field wish to share content about their work locally, on social media. Co-op’s Social Media team are in support of this. However, it’s always best to run social media channels in a local community as a genuine person, not a replica of existing branded social media channels.
Our research proves local people want to engage with fellow local people in their social media communities over branded entities and colleagues or employees engaging their local social communities as real people (even if the channel is a “work channel” and not their personal social media) see far greater reach and engagement than branded channels trying to achieve the same objective.
However, if despite this advice, a Co-op colleague or employee in a franchise store still wishes to operate Co-op branded social media channels, there are rules of engagement we expect to be followed. Only Twitter and Facebook Page channels are permitted at this time.
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