There are tons of link building strategies. For example, you can create original content, publish guest posts, buy links, hire services to create links, or even ask your customers to link to your site. But, these are time-consuming and tedious methods. On the other hand, competitor link building is a quick, yet effective way to get quality backlinks by just following a few steps.

Find high-quality pages in your industry that have a lot of social influence and have a lot of links pointing to them. Find high-quality pages in your industry that have a lot of social influence and have a lot of links pointing to them.

You can find these pages by using Ahrefs, Majestic, Moz, or SEMrush. You can also query Google using your competitor’s domain name. Once you find a high-quality page, add them to your follower list on Twitter or Facebook. You can also find your competitors' Twitter and Facebook profiles using Whois lookup.

Now, find the pages your competitors have been linking to and add them to your follower list. You can do this by using simple Twitter or Facebook search queries.

Takeaways from this Guide

Because competitor linkbuilding isn’t generally viewed as SEO, SEOs are often wary of doing it. But, this is a huge mistake! This approach is nothing more than social proof and will help your SEO efforts by providing search engines with valuable data.

When you’re doing competitor link building, you want to aim for link types like internal, referring, or canonical backlinks. You should also go for anchor text that is highly relevant to your topic and is also keyword-rich. These will help you get more visibility in the SERPs and boost your rankings.

When you’re building links with your competitors, make sure you’re not asking for anything other than a link. Otherwise, you’ll get around the link-building no-nos and enjoy all the benefits of link building without any risk or inefficiency.