Client Discovery Questionnaire.

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Please fill out this questionnaire to help us understand your business and branding needs.

Email *

Record my email address with my response

1. WHAT ARE THE MAIN GOALS YOU HOPE TO ACHIEVE WITH THIS BRAND REFRESH ? ( Your Purpose, and where you want to find yourself in the future) *

2. IN A PERFECT WORLD, HOW WOULD YOUR BUSINESS LOOK AND FEEL DIFFERENT AFTER WE COMPLETE THIS PROJECT ? ( Your Vision, your dream results) *

3. WHAT ARE THE TOP 3 PRIORITIES THAT YOU FEEL MUST BE ADDRESSED IN THIS PROJECT ? (Your values ) *

4. WHAT CHALLENGES OR OBSTACLES DO YOU ANTICIPATE WE MIGHT FACE DURING THIS PROJECT ? (Your fears and limiting beliefs, what you don't want to see happening.) *

5. WHAT KIND OF FINANCIAL IMPACT ARE YOU HOPING THIS PROJECT WILL HAVE ON YOUR BUSINESS ? (Your financial goals) *

6. WHAT METRICS OR INDICATORS WILL YOU USE TO MEASURE THE SUCCESS OF THIS PROJECT ? (What expectations will indicate that your brand refresh is successful) *

7. CAN YOU TELL ME WHO THEY KEY DECISION MAKERS AND STAKEHOLDERS ARE FOR THIS PROJECT ? *

8. WHAT PROMPTED YOU TO PURSUE THIS BRAND REFRESH AT THIS PARTICULAR TIME ? (What precised observations signal you that, you needed a brand refresh now) *

9. WHAT DO YOU THINK THE CONSEQUENCES MIGHT BE IF YOU DECIDED NOT TO MOVE FORWARD WITH THIS BRAND REFRESH? (What failures will occur if the brand refresh is not done) *

10. HOW DO YOU ENVISION THIS PROJECT IMPACTING YOUR BRAND'S IMAGE AND REPUTATION ? (How you think this brand refresh will make your audience percieve your brand image) *

11. ON A PERSONAL LEVEL WHAT DOES THIS PROJECT MEAN TO YOU, AND WHAT ROLE WILL YOU BE PLAYING THROUGHOUT THE PROCESS ? ( What's your purpose beyond making money, what meaning will this project bring to you personally) *

12. I'M CURIOUS, WHAT MADE YOU CHOOSE OUR PARTICULAR BRANDING AGENCY FOR THIS PROJECT ? *

13. WHO ARE YOUR 3 BIGGEST COMPETITORS AND WHAT REALLY SETS YOU APART FROM THEM ? (Tell us more about your competitors and what they do differently from you *

14.WHO ARE YOUR TARGET AUDIENCE AND WHY SHOULD THEY CHOOSE YOU OVER YOUR COMPETITORS ? (Tell us about your unique target audience and what you think they really need, want and desire ) *

How feminine or masculine should your brand look? *

Feminine

Masculine

How simple to complex should your brand look? *

Simple

Complex

How youthful to established should your brand look *

Youthful

Established

how subtle to Bright should your brand ? *

Subtle

Bright

How classic to contemporary should your brand look? *

Classic

Contemporary

How Friendly to Authoritative should your brand look? *

Friendly

Authoritative

How Economical to Expensive should your brand look? *

Economical

Expensive

A copy of your responses will be emailed to .

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