SheSpeaks Influencer Application & Rate Request: Crayola Doodle & Draw Holiday at Walmart

SheSpeaks has an exciting opportunity with Crayola at Walmart to create engaging and colorful content that drives shoppers to purchase Crayola Doodle & Draw at Walmart during the holidays.

For this campaign, we are looking for Parents of Tweens (ages 9+) who love sharing art/crafts & holiday-themed content and frequently shop at/post about Walmart.

We're looking for influencers who have between 20k - 499k followers on Instagram OR 20k - 99k followers on TikTok and are U.S. residents. If this describes you, please answer the questions below and provide us with your rate.

Deliverables:
1 Instagram In-Feed Reel
1 Instagram Story Set (3 Frames)
1 Re-share of live IG Reel to IG Story

OR

1 TikTok Video
1 TikTok Story (3 Frames)

Potential Additional Opportunity - Content for Brand Usage:
1 9:16 Video for usage on WMC TikTok

Timing: Content will be created the Week of October 28/November 4. Content will go live on Tuesday, November 19.

Exclusivity: Agree to not post any sponsored social content for crayon and marker brands for 30 days (2 weeks before and after posting - 11/4 to 12/4).

Usage: Allow SheSpeaks, the brand and retailer the rights to use your content on brand website, social channels and media usage for 2 years after publishing your content (11/19/24 - 11/19/26).

If you have questions, please email taylor.golemme@shespeaks.com
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What is your name? *
What is your age?  *
What is your email address? *
Please indicate which of these gender identities best describes you. *
Required
What do you consider yourself?  *
Required
Please confirm you are a U.S. resident.  *
Required
Where are you located? (City, State) *
Are you a SheSpeaks member? If so, what is your username or email address you use to sign into your SheSpeaks account?
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How many kids do you have? Please share their ages. If your kids are not 9+ years old, please exit out of this application. We are looking for parents of tweens for this campaign!
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How often do you shop at Walmart or Walmart.com?
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Please provide which Walmart store location(s) from the list here that you shop at. If you do not shop at one of these store, please put 'Shop WM online or via app' for this question. *
Please confirm that you are available to shop for the product and create content during the week of October 28/November 4, share draft photos/videos & captions by November 5, and publish content on or about November 19.
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Instagram Link (ex: https://www.instagram.com/shespeaksup) or put N/A  *
How many followers do you have on Instagram? (or put N/A). *
Instagram Rate for Reels (Video) + Story: Please enter your requested pricing for the following: 1 Instagram Reel, 1 Instagram Story Set (3 frames min.), and 1 Share of Live Reel to IG Story, draft content to be shared on November 5 & published on November 19.  Agree to exclusivity in the crayon and marker category for 30 days (2 weeks before and after posting - 11/4 to 12/4) and agree to give the Brand, Retailer and SheSpeaks the usage rights to repost any content within their social channels, website and for media for 2 years (11/19/24 - 11/19/26) after content goes live.  Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A. *
TikTok URL (ex: https://www.tiktok.com/@shespeaksup). If not applicable, please put N/A.  *
How many followers do you have on TikTok? If not applicable, please put N/A.  *
TikTok Rate for Video + Story: Please enter your requested pricing for the following: 1 TikTok Video + 1 TikTok Story, draft content to be shared on November 5 & published on November 19.  Agree to exclusivity in the crayon and marker category for 30 days (2 weeks before and after posting - 11/4 to 12/4) and agree to give the brand/retailer and SheSpeaks the usage rights to repost any content within their social channels, website and for media for 2 years (11/19/24 - 11/19/26) after content goes live.  Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A.
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Additional Asset Request: Please share your rate for 1 9:16 Video, draft content to be shared for review/approval on November 5. Agree to give the brand and retailer the usage rights to utilize your content within their social channels and media for 2 years (11/19/24 - 11/19/26). Please include this usage pricing in the rate you provide. If not applicable, please put N/A.
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Have you done sponsored or organic content in the last 3 months for competitive brands other than Crayola (ex: Colorific, Cra-Z-Art, Faber-Castell) ? Let us know below or write N/A. *
Have you posted sponsored or organic content for Walmart in the past? Please share the links here or N/A if not applicable.
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Please provide a link to a post that showcases creative and unique crafts at home with family. We're looking for awesome photos/videos that align with the themes of this campaign!
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Please share your content ideas for this campaign! How might you showcase Crayola Doodle & Draw as a creative and fun gift for tweens, while also highlighting the convenience of shopping at Walmart? 

The featured Crayola products will be high-quality markers and paint sticks to elevate at home crafts with your teens.

Examples for Inspiration: DIY Pizza Boxes for a family night-in, DIY phone cases for your tween(s), DIY Tote Bags

Please be detailed as we will be sharing your ideas with the brand upfront for potential selection. 
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Please let us know why you think you'd be a good fit to create content for the Crayola Doodle & Draw Holiday at Walmart campaign. We share this information with the client so this is your chance to sell yourself and tell us what sets you apart!
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