You are getting a large, specific, and targeted audience. Now, this is obvious, as most marketing strategies are based on getting a response from a targeted audience. However, the beauty of solo ads is that list owner (the people you8 go to buy solo ads) have hundreds or even thousands of email lists, and these are people who have signed up to be subscribed to certain services, promotions, and so on, which means that you get a lot of actually interested people looking for what you are promoting specifically. This means that the customers you get through solo ads are more than happy to click on your email, read and follow to find out more.

Now, social media is a bit of a rabbit hole, and for every kind of promotion, you need an audience. But that is not the case with solo ads because you don’t even need your own list to get traffic.

You see, you can hire solo ad sellers who are willing to provide their email lists, and this might take you a bit of money, but it is worth the larger picture. Each click you get comes at a price, so first, make sure how much traffic you need.

First and most importantly, how many active subscribers are there? Now, this is self-explanatory, but you are not looking for numbers, but more for active participants; otherwise, you might as well be wasting your money. Now you need to make sure that the providers know what they are doing, so it is important to ask how often they have given out solo ads.

You can find reviews too, but don’t trust the ones listed on their websites "about us." You want actual, reliable information. A good provider may be one that sends out at least two or three solo ads per week. You don't want any more than that because the spam is going to put off potential customers.

It would be best if you had trust, ensure ease of work, and whether they can deliver the traffic. Remember to make sure the sellers meet all these requirements. Otherwise, you might as well be wasting money.

Business is all about trial and error, and the more you do, the more you learn. Now, no marketing strategy is a hundred percent sure method of success, but taking minimal risks is always in the best interest of all businesses.