How-to Action on Smart Displays Interest Form
Adding HowTo structured data to your page can automatically generate a How-to Action for smart displays. If you'd like to provide your users with the best visual experience on these devices, including the images specified in the markup, use this form to express interest. To learn more about How-to Actions, see Build a How-to Guide Action with Markup (

Submissions are governed by Google’s Privacy Policy ( and Terms of Service (

By submitting this request, you acknowledge that this request is merely an expression of interest, and Google has no obligation to incorporate your content in our features.
Email address *
Before you submit this form, make sure you complete the following steps:

1) Ensure your content is a fit for how-tos. A how-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text. For example, “How to tie a tie” or “How to tile a kitchen backsplash”. If each step in your how-to must be read in sequence, it's a good sign that HowTo structured data could benefit your content. HowTo structured data is appropriate when the how-to is the main focus of the page.

2) How-to structured data is embedded into your site, per the instructions:

3) The URLs you provide have at least one marked up image.

4) How-to structured data has been tested using our testing tool:

5) How-to structured data renders without requiring user login.
Organizational and Content Info
Let us know how to get in touch with you and what domains you are contacting us about.
Brand Name *
Your answer
Parent Company (if different) *
Your answer
Your Name *
Your answer
Email Address *
Your answer
Proposed Domains (list all that apply) *
Your answer
Sample URL 1 with HowTo structured data *
Make sure the structured data includes at least one image.
Your answer
Sample URL 2 with HowTo structured data *
Make sure the structured data includes at least one image.
Your answer
I declare that the parent company indicated above owns, or otherwise has the rights to, this content. *
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