Programmatic Lesson 1: Understanding the Value of Programmatic

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What is programmatic advertising?

1 point

Manually buying ad space through direct negotiations with publishers

Automated buying, selling, and placement of digital ads using software, data signals, and algorithms

Posting ads only on social media platforms

A type of advertising limited to cannabis businesses

Which of the following is a key pain point of traditional (manual) media buying?

1 point

Real-time optimization

Blind optimization without live data

Unlimited scalability

Full transparency and analytics

In the programmatic ecosystem, which platform do advertisers use to purchase ad inventory and manage campaigns?

1 point

Supply-Side Platform (SSP)

Demand-Side Platform (DSP)

Data Management Platform (DMP)

Ad Exchange

Clear selection

Which of the following is a unique benefit of programmatic advertising for cannabis businesses?

1 point

Access to non-compliant ad space on restricted platforms

Guaranteed top search rankings on Google

Ability to reach verified 21+ audiences on compliant mainstream websites and apps

Exclusive ad placements on social media platforms

Submit

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