Engineering needs a change of image. And we need your help to do it.
Engineering and technology play an incredible role in shaping the world around us, and yet the engineering skills and diversity shortfall in the UK persists. We know that young people increasingly want to make a difference in the world, but a lack of understanding of engineering means they are missing out on valuable opportunities to shape the future.
This is Engineering, a campaign launched in 2018 by the Royal Academy of Engineering, has a new challenge this year: to change the image of the engineer and overturn the narrow stereotype of engineering.
To meet this ambition the Royal Academy of Engineering is appealing to organisations, companies and individuals like you to help us change the mix of images that appear in online search results for the word ‘engineer’.
Can you help by pledging your support to increase the public visibility of more representative images of engineers and engineering?
All you need to do is complete this form so that we can include your company name alongside others pledging to do the same on our website and publicity materials. A webpage recognising your support will go live on This Is Engineering Day and further details are available in our toolkit (
) or by emailing
Name Of Company To Be Credited
Your Name & Company Position
Thank you for helping us to showcase a more representative image of engineers and engineering, your support is invaluable.
Your response is automatically recorded once you click the 'submit' button. Submission of the form means that you give permission for the Royal Academy of Engineering to 1. add your company name onto the website (
) in order to register your commitment as outlined above and 2. to include your company's commitment in This is Engineering Day press materials. Please contact
for further information.
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