Israeli Tech Marketing Survey

Thank you for helping your fellow Israeli marketers by answering this anonymous survey!

Who should respond:

-You work for a technology company headquartered in Israel
-You are the head of marketing (you may be called marketing director, CMO, VP marketing, or even the CEO)

Read about the goals behind the survey here: http://theleanmarketer.com/calling-all-heads-marketing-please-fill-out-this-survey/

Questions: write to rebecca [at] theleanmarketer [dot] com

    Background about your company

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    Background about you

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    About your marketing activities

    Analyst subscription(s)
    Analyst inquiries
    Consulting hours via telephone
    In-person consulting hours
    Custom reports for internal use
    Custom reports for external use
    Hired analyst for webinar
    One-off report purchase(s)
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    We add/update content on our Web site at least once a month
    We work with an outside Web developer
    We have our own in-house Web developer
    We feel our web site accurately reflects our position in the market
    We have a corporate blog
    We update our blog at least once a week
    Web create our own podcasts
    We work with an SEO firm
    We work with a PPC firm
    We are active in social networks (Google+, Twitter, Facebook, Slideshare, Youtube…)
    We generate meaningful business from social networks
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    We work with an external PR agency(s)
    We handle our PR in-house
    We pursue bylined articles
    We speak at industry conference(s)
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    We advertise in print publications
    We advertise in email newsletters
    We purchase third-party lists for email blasts
    We advertise using PPC (Google Adwords, LinkedIn ads, etc.)
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    Customer case studies
    Corporate blog
    Custom reports by third-party analysts
    Email newsletter
    Microsites
    Podcasts
    Print newsletters
    Publishing ebooks
    Videos
    Virtual conferences
    Webinars / webcasts
    White Papers
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    Google analytics
    Paid Web analytics program
    Customer Relationship Management solution (e.g. Salesforce, ACT, etc.)
    Marketing automation Software (Pardot, Hubspot, Eloqua, Marketo, Silverpop, etc.)
    Email marketing software (ExactTarget, VerticalResponse, Cheetahmail, etc.)
    Social Media Tracking tool / Listening platform (Alterian, Tracx, Radian6, etc.)
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    Digital Marketing (Web site, social networking, blog, PPC, SEO)
    Public Relations/ Media relations (PR firms, wire services)
    Print Advertisements
    Industry Events (trade shows, conferences)
    Industry Analysts (subscriptions, consulting hours, etc.)
    Industry organization sponsorships
    Partner co-marketing (e.g. co-op budget / MDF)
    Competitive analysis
    Marketing software (analytics programs, email marketing SW, marketing automation, etc.)
    ROI Tracking
    Administration & other
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