Social Media Strategy
If you have already completed the newsletter strategy survey, please feel free to cut and paste your answers to the repeated questions. To find your submission, check your email as they were emailed to you after completion.
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Email *
Your name *
What are your biggest challenges with social media right now? *
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Which platforms are you actively using or planning to use for your business? *
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Are you prepared to time block for taking videos/photos, creating content, daily engagement and reviewing insights? *
Are there any platforms you're considering trying in the near future? *
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Are you comfortable taking video content for your social media? *
What parts of social media marketing do you enjoy the most? *
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What parts of social media marketing do you find most challenging or least enjoyable? *
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What type of content do plan to create for each platform? (e.g., photos, videos, market updates, educational content, etc.) *
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Would you like assistance with pre-made graphics or templates for your social media posts? *
How much of your pre-scheduled social media content would you like to create yourself, and how much would you prefer to have pre-made for you?

Please note that it is not best practice to pre-schedule everything. You should be comfortable posting regularly on IG/FB stories each day (I will teach you how), and have a schedule to post other items directly from your phone, rather than a scheduling tool. We will discuss this further in the call.  *
How much time are you available to spend on social media each day for engagement and posting? *
How do you feel about engaging with your audience on a regular basis (e.g., responding to comments and messages, interacting with followers)? *
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How many days a week do you feel is achievable to post something on social media once you have a clear plan? *
What are your current social media goals? (Check all that apply) *
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What is the main Call to Action (CTA) you want to focus on for your social media? *
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How do you want to measure success on your social media? Most agents will focus on scheduled appointments. *
Are you interested in periodic check-ins to review your social media performance and adjust your strategy? *
What is your overall monthly social media budget for content creation, management and strategy support? *
Describe your ideal client?
Please describe in as much detail as possible: what area/counties/zips do they live in, how much is their home price point, what profession do they have, are they MRP, 1st home buyers, downsizing etc.  *
Ok - now let's get an idea of who we're going to be targeting!
What are the biggest challenges your ideal audience is currently facing in the real estate market? Are they asking you any specific questions? *
What are the main goals or desires of your target audience? (Check all that apply) *
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What is the primary motivation for your target audience when making real estate decisions? Try to be as specific as possible. *
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How does your target audience typically make decisions? (Select all that apply) *
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What kind of content have you noticed gets a good response with your target audience so far in your marketing strategies? (Check all that apply) *
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What is the age range of your target audience? *
What is the typical income range of your target audience? *
How tech-savvy is your target audience? (Select one) *

Where does your target audience typically spend time online? (Select all that apply) We can do some research on this if you're not sure! ChatGPT is our friend.

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What kind of language or tone appeals to your target audience? (Check all that apply) *
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What are some common misconceptions your target audience has about real estate or the buying/selling process? *
Do you know what your target audience’s preferred method of communication is? (Select all that apply) *
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How frequently would you like to send newsletters? *
Do you have any upcoming events or promotions to feature in the newsletter? These can be seasonal events, lunch and learns, community events etc. *
Would you like to include any educational content, such as real estate tips or resources? *
Are there any other ideas or themes you'd like to include in your social media strategy such as inspirational quotes, jokes or something else? We can brainstorm this in our call! *
Have you seen any social media accounts/posts you really love? Post their links below!
A copy of your responses will be emailed to the address you provided.
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