Integrating SEO and Public Relations
What type of PR professional are you? Check all that apply. *
Required
What is your comfort level with the digital side of PR? (1 = media relations only; 5 = I do some digital, such as content creation or social media; 10 = my work fully integrates digital with traditional) *
Media Relations
Digital Specialist
According to Hubspot's 2018 State of Inbound report, growing SEO/organic presence is the biggest marketing priority for brands in the upcoming year. Do you agree? *
Should PR pros be responsible for learning how to integrate basic SEO into the content they create? *
Why or why not?
Your answer
Do you feel your agency or employer has adequate in-house expertise for SEO? *
On a scale of 1-10, how experienced are you with SEO? (1 = beginner with no experience, 5 = intermediate with knowledge of keywords and how to use them, 10 = so advanced you could work for Yoast or Moz) *
What is SEO?
I could work for Moz
Which of these SEO skills do you currently have? *
Required
Is learning or expanding SEO skills a priority for you? *
Are you comfortable with learning new digital skills, or do they quickly intimidate or overwhelm you? *
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