OUTBOUND MESSAGING
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Company Name (Required) *
Describe your business model-- what are clients buying from you-- what’s your Average Contract Value (ACV) + Average Sales Cycle (in days or months)? (e.g. We sell HR software in annual seat licenses; ACV = $25,000; 60 day sales cycle)
Please describe your business in two sentences or less.
What category would you place your business into when describing it to someone unfamiliar with your brand?
What is the most essential problem you solve for your clients?
What is your agenda for the first meeting with a new prospect? Who takes those meetings — any experience/pedigree/expertise we can leverage?
Out of 100 Accounts we reach out to, what is the probability of a prospect having a current solution similar to yours? (0 = Complete Green Field; 100 = Always a competitor or something else in place)
Also: What % of new customers for you are lost customers for someone else?
How long are contracts typically if there’s an incumbent vendor to dislodge?
What was the “Aha!” moment that caused any of your customers to hire you (before the contract was signed), in their words? (Please include emotional words they expressed)

Why were your potential buyers interested in taking a discovery call with your team? 

(ex. Your interest in learning more about CIENCE was driven by >>> Perhaps you were interested in how you could grow your business with outbound services? Generate more pipeline? Get more meetings for sales?)

Why were your current customers interested in buying exactly your services/products?

(ex. For you with CIENCE>>> Perhaps you felt like we were well-suited to run multi-channel outbound campaigns for you? Or felt like you could learn about your target market? Or had confidence that we could help you generate more sales opportunities?)

Now that they are clients, what do they say about working with your company / solution?

Please list any public reviews (ex. Clutch, G2, UpCity) “We evaluated a handful of other companies in the lead generation space before signing on with CIENCE, as we weren’t doing outbound in-house. We were able to focus on generating new tech, working on moonshot deals (which we ended up landing), and unlocking the full potential of our business.”

Bonus: Do you have any “case stories” - 1 to 3 sentences that communicate 

“problem -> solution -> results/stats/emotions” you’ve achieved for past clients?
Please provide 3 pain points or objectives your Ideal Customer Profile (ICP) has -- that you can credibly address
Please list any “Killer Questions” that you’ve found to help get your prospects and customers thinking about these pain points.
How does your product/service compare to that of your competitors? What makes your product/service different?
Why is now a good time to be reaching out to these prospects? Is there something about our message or this global moment in particular that makes our outreach especially relevant?
What are common objections during your selling process and how do you overcome them?
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This form was created inside of CIENCE.