Digital Marketing Skills in Africa Audit 2020
Africa does not have digital marketing skill benchmarks. In addition, while it is common knowledge that there is a digital marketing skills gap in the continent, there is no information available on the size of the gap.
This must be concerning to all Brand Owners, Marketers, Communicators and Talent Managers alike in this age of digital.
The scenario above inspired the creation of the Digital Marketing Skills in Africa Audit initiative. There is a need for this initiative in order to minimize the opportunity costs of doing digital marketing wrong.
The digital marketing skills audit will be conducted annually, with a view to using the results to establish and continuously review the necessary benchmarks.
NUMBER OF SKILLS ASSESSED IN THE 202O AUDIT:
10 skills are assessed in the 2020 audit.
Every effort has been made to assess all the key digital marketing skills, and this is a key requirement for the comprehensive assessment.
WHO MUST PARTICIPATE IN THE AUDIT:
ALL professionals whose roles are affected, in any big or small way, by Digital Marketing and Communications.
- THIS IS NOT AN EXAM. We are not necessarily interested in the overall score, but rather the individual digital marketing skill assessment results, which will be used to establish the benchmarks.
- Your collected personal details will not be used for any purposes other than in line with this survey. Your details will not be shared with any third parties.
- All participants who complete the assessment will receive a Certificate of Recognition, which can be added to their LinkedIn profiles and shared on social media.
- Feel free to do the assessment again if you want to.
WHAT'S IN IT FOR YOU?
The overall results of this audit will be shared with you after it has been completed within the first quarter of 2020.
Please get started here below.
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