Know Your Customers at WePost
Marketer, I hope you now understand that it takes work to uncover who your customers are. Remember: everyone is not your customer. The more specific your target audience, the better your campaign response and return on investment (ROI). This activity will test how well you can refine your target.
Case 1: Food
Follow this link to view the article from which to select your target audience: http://www.wepost.in/13-seemingly-harmless-food-combinations-that-are-proven-to-be-really-dangerous/
Of the given filters, which would you choose to find your audience?
Explain your choices of filters:
Your answer
Now set your audience to include Indian men and women between the ages of 18 and 24 interested in "healthy diet" and "health & wellness".
About how many active monthly Facebook users are contained in this subgroup?
About percentage of this group self-reports attending college?
What are the two pages this group is most likely to "like"?
Your answer
Case 2: Game of Thrones
Follow this link to view the article from which to answer questions about your target audience: http://www.wepost.in/which-game-of-thrones-character-are-you/
True or False: Young (18-24) Indian women are more likely to follow Game of Thrones than their male counterparts?
What is the ratio of young men to women who are interested in Game of Thrones?
Your answer
If I want to promote this article in the U.S. for the same age range, what sector does this group probably spend most on?
What percentage of this American audience uses Facebook via an iPhone?
Case: 3
Follow this link to view the article from which to answer questions about your target audience: http://www.wepost.in/sure-signs-that-you-have-chosen-the-wrong-majors/
Look up the men and women in the age range 18-24 for your city. What percentage of this group are students?
Your answer
Of these students, how many are interested in marketing?
Your answer
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