Apply for subsidies to bring Metrics for News to your newsroom
Newsrooms can request funding to subsidize the cost of Metrics for News, thanks to a grant to the American Press Institute from the John S. and James L. Knight Foundation.

Metrics for News was created with journalists, for journalists. Its purpose is to help news publishers understand their audiences more deeply, what works with their journalism and what doesn’t. Publishers have used it to identify new audiences, new beats, reorganize their newsrooms, create new products, identify what stories to stop doing and how to deepen engagement and win more subscribers. It’s a strategic tool that can transform how a newsroom operates.

To apply for this subsidy, please answer the following questions by Sept. 30, 2019.
Name (first) *
Your answer
Name (last) *
Your answer
News organization *
Your answer
Job title
Your answer
Email *
Your answer
Phone number *
Your answer
How many people are employed in your newsroom? *
Which of the following describes your news organization? (Choose all that apply) *
Required
How often do you talk about metrics in your newsroom? Please select all that apply. *
Required
Which metrics does your newsroom as a whole pay the most attention to? Select all that apply. *
Required
How do you hope that Metrics for News would help your newsroom? *
Your answer
It’s important that management and analytics specialists are aligned about bringing Metrics for News to your newsroom. Tell us briefly what, if any, discussions you’ve had with relevant stakeholders in your newsroom about the potential of using Metrics for News.* (Short answer) *
Your answer
Is there someone in your newsroom whose role is focused on analytics? *
What is the job title of the person in your newsroom who is focused on analytics? *
Your answer
If no one in your newsroom is focused solely on analytics, who in your newsroom would take ownership of setting up the Metrics for News system? (List job title) *
Your answer
What analytics platform(s) do you currently use? Select all that apply. *
Required
If you use Google Analytics or Adobe Analytics, does someone in your newsroom know how to set up a custom audience segment? *
One major factor we consider is financial need. Please describe why your news organization needs financial help affording these services. *
Your answer
Has your news organization had any recent involvement with the Knight Foundation? (Choose all that apply) *
Required
If you’re one of the selected newsrooms, you would be required to sign a subsidy agreement by Oct. 21. You’d also have to share your goals at the start of your use of Metrics for News to be submitted to the Knight Foundation in a report by API. Midway through the year-long program and at the end, you’d also have to share some of your successes and learnings that would be published in a public report. Do you agree with those requirements of the subsidy agreement?* *
We will host a webinar on Wednesday, Sept. 4 for applicants to learn more about Metrics for News, see a live demo of the analytics dashboards, explore customization options and ask any questions you have about the program, how it can help your newsroom and how to apply. A recording of the demo will be made available for those unable to attend live. If you’d like to be notified of the webinar details, please indicate your interest here. * *
How did you hear about Metrics for News? *
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