Apply for subsidies to bring Metrics for News to your newsroom

JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.

Newsrooms can request funding to subsidize the cost of Metrics for News, thanks to a grant to the American Press Institute from the John S. and James L. Knight Foundation.

Metrics for News was created with journalists, for journalists. Its purpose is to help news publishers understand their audiences more deeply, what works with their journalism and what doesn’t. Publishers have used it to identify new audiences, new beats, reorganize their newsrooms, create new products, identify what stories to stop doing and how to deepen engagement and win more subscribers. It’s a strategic tool that can transform how a newsroom operates.

To apply for this subsidy, please answer the following questions by Sept. 30, 2019.

Name (first) *

Name (last) *

News organization *

Job title

Email *

Phone number *

How many people are employed in your newsroom? *

1-5

6-15

16-30

31-49

50+

Not sure

Other:

Which of the following describes your news organization? (Choose all that apply) *

Newspaper or online-only media serving a small, mid-size or rural area

TV or radio outlet serving a small, mid-size or rural area

Place-based media serving a particular marginalized audience (e.g. ethnic media, religious media)

Nonprofit news organization

Journalism startup

News media serving a major metropolitan area

National news media

None of the above

Other:

Required

How often do you talk about metrics in your newsroom? Please select all that apply. *

Analytics are broadcast in the newsroom via screens at all times

Editors or audience team members send out regular metrics reports (e.g., via email or Slack)

Conversations on metrics are usually limited to audience/analytics staff and senior leaders

Managers talk about metrics with reporters 1:1 on a regular basis

Managers sometimes talk about metrics with their reporters

We have regular and consistent newsroom-wide meetings about metrics

We rarely or never talk about metrics with the newsroom as a whole

Other:

Required

Which metrics does your newsroom as a whole pay the most attention to? Select all that apply. *

Page views

Time spent

Social metrics (e.g., referrals, shares, social interactions, etc.)

Newsletter metrics (e.g., newsletter readers share of traffic, average read time from newsletter readers, etc.)

Comments

Subscriber conversions

Metrics that detail engagement trends among key audience segments

Other:

Required

How do you hope that Metrics for News would help your newsroom? *

It’s important that management and analytics specialists are aligned about bringing Metrics for News to your newsroom. Tell us briefly what, if any, discussions you’ve had with relevant stakeholders in your newsroom about the potential of using Metrics for News.* (Short answer) *

Is there someone in your newsroom whose role is focused on analytics? *

Yes

I don't know

What is the job title of the person in your newsroom who is focused on analytics? *

If no one in your newsroom is focused solely on analytics, who in your newsroom would take ownership of setting up the Metrics for News system? (List job title) *

What analytics platform(s) do you currently use? Select all that apply. *

Google Analytics

Adobe Analytics / Omniture

Parse.ly

Chartbeat

Other:

Required

If you use Google Analytics or Adobe Analytics, does someone in your newsroom know how to set up a custom audience segment? *

Yes

N/A

I don’t know

One major factor we consider is financial need. Please describe why your news organization needs financial help affording these services. *

Has your news organization had any recent involvement with the Knight Foundation? (Choose all that apply) *

We're a current Knight grantee

We're a former Knight grantee

We're involved in a Knight-funded program, such as a version of Table Stakes or other programs

We've applied for Knight funding in the past but not received it

I’m not sure

Other:

Required

If you’re one of the selected newsrooms, you would be required to sign a subsidy agreement by Oct. 21. You’d also have to share your goals at the start of your use of Metrics for News to be submitted to the Knight Foundation in a report by API. Midway through the year-long program and at the end, you’d also have to share some of your successes and learnings that would be published in a public report. Do you agree with those requirements of the subsidy agreement?* *

Yes

We will host a webinar on Wednesday, Sept. 4 for applicants to learn more about Metrics for News, see a live demo of the analytics dashboards, explore customization options and ask any questions you have about the program, how it can help your newsroom and how to apply. A recording of the demo will be made available for those unable to attend live. If you’d like to be notified of the webinar details, please indicate your interest here. * *

Yes, I am interested

No, I am not interested

How did you hear about Metrics for News? *

Through API

On social media

From a friend or colleague

I applied for this subsidy before

Other:

Submit

Clear form

Never submit passwords through Google Forms.

This form was created inside of American Press Institute.

Does this form look suspicious? Report

Forms