HSMAI Las Vegas Chapter Breakfast Series "Making It Work" Hotel Convergence Prep Book For Feb 28th 2019

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This short list of questions is to prepare for your attendance to next weeks session, "Making it Work, the step by step daily integration of Sales, Marketing, and Revenue Management". Email is used to send back your completed workbook, and no one else can see your responses. Thank you in advance for your interest and participation -- we'll see you there!

Can you identify and validate what your direct channel contribution % is currently? *

Yes

What is it?

Can you Identify your % contribution of OTA's currently? *

Yes

What is it?

Can you Identify your current cancelation rate (%) for your direct channel? *

Yes

What is it?

Do you factor your cancelation % into your channel cost for marketing? *

Yes

What is your group 'Free Sell' window (in days) *

<30

<60

<90

No Free sell

Other:

Required

In Google HPA's can you define the difference between, 'base bid, bid, bid modifier"? *

Yes

Maybe

Does GDPR effect how your sales team can send emails? *

Yes

I Don't know

Is a conversion rate of 1.71% an acceptable level for your PPC non-branded campaigns? *

Yes

Not Sure

What are some things you hope to walk away with after this session?

Submit

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This form was created inside of Hospitality Digital Marketing.