Professional Digital Programs Proposal
The Office of Digital Learning (odl.mit.edu) welcomes proposals from MIT faculty and departments/labs/centers (DLCs) for development and operation of digital programs targeted towards professional audiences that leverage the edX platform.

All Professional Digital Programs are developed around market needs to solve industry problems. They are paid-for only offerings targeted to professionals that must be commercially viable.

This is an exciting opportunity to get exposure to industry-specific needs and to develop highly interactive online learning programs to tackle those problems.

Accepted proposals will be developed incoordination with either MIT Professional Education (web.mit.edu/professional/) or Sloan Executive Education (executive.mit.edu).

If you are interested in developing an MITx course for residential and/or global delivery, please apply to the MITx Grant Proposal process (odl.mit.edu/mit-faculty/mitx-grant-program).


KEY DATES

SPRING
April 15, 2017 Proposals due
June 1, 2017 Decisions announced
July 1, 2017 Work on programs begins
Spring/Summer 2018 Target launch date

FALL
October 15, 2017 Proposals due
December 1, 2017 Decisions announced
January 1, 2018 Work on programs begins
Fall/Winter 2018-2019 Target launch date

Individual meetings can be scheduled upon request to discuss the proposal process and answer any questions you may have. Please contact TC Haldi, Director of Digital Programs, at thaldi@mit.edu.

REQUIREMENTS

• Programs must target professional audiences—working professionals in global organizations, governments, and/or NGOs
• Programs must be market oriented:
a) they must address an unmet customer need,
b) possess a unique value proposition,
c) be adaptable based on customer feedback.
• Programs must be commercially viable.
• Program authors must sign the MIT Contributor IP Agreement.
• Program authors must operate within the MIT Revenue Guidelines.
• Commitment to run no fewer than five times (assuming successful initial iterations).


PROPOSAL PREPARATION AND SUBMISSION

To prepare your proposal, we recommend that you:

1) Download and complete the Draft Proposal Form offline.

2) Submit your Proposal online (this form) when you are ready.*

*Please note: Expected completion time is between two and three hours. For this reason, we recommend that you first complete the longer-form responses in the Word document, and then submit the online form when you are ready. You may skip the first step if you choose, but please bear in mind that your responses do not automatically save in the Google Form.

GENERAL INFORMATION *
Submission Date
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Submitted By *
First name
Your answer
Surname *
Your answer
Title *
Your answer
Department/Lab/Center *
Your answer
Email Address *
Your answer
Phone Contact *
Your answer
DESCRIPTION OF PROPOSED PROGRAM *
Proposed Program Title
Your answer
Brief Program Description (~150 words) *
Your answer
MIT Faculty Director/Primary Lead *
Name (Last, First)
Your answer
Title *
Your answer
Department/Lab/Center *
Your answer
MIT Faculty Director(s)/Secondary Lead(s) (list all that apply)
Name/Title/DLC/Contact Info
Your answer
Course Learning Objectives and Course Outline: *
Your answer
Describe the primary motivation for the program / reasons why the program was conceived *
Your answer
MARKETING INFORMATION *
Target Audience: Please include information on target audience, expected size, as well as what sources you have used to make this analysis.
Your answer
Target Audience specifics (if known) *
Include details such as the following, if known: Job titles of potential participants; Years of work experience; Industries; Sample companies; Estimated size of target audience in the world; Specific geographic regions in which audience resides:
Your answer
Prerequisite Knowledge/Suggested Experience of Target Audience: *
Your answer
Please list corporations and organizations that would potentially be interested in the program. *
Overall, do you have ways -- through your own networks/associations -- to market to your target audience? Please elaborate.
Your answer
Value Proposition for MIT *
Your answer
What problem does this program solve for the market? *
Your answer
How will the target audience be reached? *
What are key channels?
Your answer
FACULTY INVOLVEMENT: Amount of time you can commit to developing the course? *
(Hours per week)
Your answer
Amount of time you can commit to iterating and teaching the course for the 5 iterations? *
(Hours per week)
Your answer
INTELLECTUAL PROPERTY *
Where will the content that you plan to use for the program come from? Is it yours? Will it be licensed?
Your answer
PROGRAM EXTENSIONS *
Could this program be part of a suite or series of other offerings? If yes, please describe:
Your answer
Would you be interested in developing a face-to-face program to complement your proposed digital program? *
Your answer
COMPETITIVE ANALYSIS *
What are the main programs your program will compete with?
Your answer
List three competitive offerings that exist in the market today (include URL if possible) *
Your answer
*
Your answer
*
Your answer
How do you see your program being differentiated in the marketplace? *
Your answer
MEASURES OF SUCCESS *
If we develop this course, what will success look like for you? Examples of success measures are provided below: Feel free to comment on these or describe other ones in the text box below the check boxes):
Required
Please provide any additional detail here for the selected items above:
Your answer
FUNDING *
Can you assist with funding the development of the course? I.e. either through department funds, outside funding, corporate sponsorship, providing TAs, etc.? If so, please briefly explain.
Your answer
Do you know of any corporate clients that may want to invest in this course offering? *
Your answer
TIMELINE *
List key phases, milestones, and desired delivery date for project:
Your answer
Desired Start Date to Develop Program: *
Month/Year
Your answer
Desired Start Date to Launch First Program: *
Month/Year
Your answer
Number of Planned Reruns (*Five Minimum) *
Please also specify estimated launch dates for each rerun, i.e. #1: Spring 2017. Etc.)
Your answer
Please indicate any time-related factors that will influence this project: *
i.e. sabbatical, teaching abroad for 6 months, etc. 
Your answer
Questions?
Please provide any additional comments, questions, or concerns:
Your answer
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