Request for Proposals

The Mothers' Day Movement (MDM) is committed to supporting projects that advance socioeconomic wellbeing, promote education and skill-building, and foster economic opportunities for mothers and their families both in the US and globally.

We focus on fundraising for nonprofits that empower and uplift mothers and their families. With over $34 billion spent on Mother’s Day in the United States in 2025, MDM advocates shifting gift-giving priorities by honoring a loved one with a donation that changes lives.  Since 2011, we have raised over $1 million USD in women's health, infant and maternal mortality, education, clean water, and human trafficking.  

MDM selects one beneficiary per year and 100% of the funds raised go directly to the selected beneficiary.  The amount raised varies each year, with typical totals ranging from $35,000 to $50,000 USD.

Eligibility Criteria: 

Be a registered nonprofit organization in the United States with 501(c)(3) status. 

Have an annual budget that is ideally $3 million USD (larger budgets will be considered).

Be a secular organization with some sort of U.S. presence (e.g. office, executive director, Board member or staff member).

Demonstrate a track record of implementing successful projects related to women's and girls' empowerment.

Show a clear commitment to financial transparency and accountability.

Ability to run a co-branded marketing campaign. 

Must have active social media channels including Instagram, be able to provide marketing materials including images, videos and copy, ability to send e-cards, and hold one educational online event. 

Enable web-based donations with ability to provide donors with receipts.

Important Dates:

  • RFP Release Date: October 8, 2025

  • Proposal Submission Deadline: December 1, 2025

  • Final Decision: December 20, 2025

MDM will follow a thorough and impartial review process to select one proposal. Shortlisted applicants may be invited for an interview or additional information if necessary. We look forward to receiving your proposals and learning about the remarkable work your organization is doing to empower and invest in women and girls. 



Sign in to Google to save your progress. Learn more
Email *
Organization Name and address
Contact Person Name, Email, Phone *
Organization Website and Social Media Channels (Instagram, Facebook, LinkedIn, TikTok, Other) (please copy and paste links) *
Is your organization a registered nonprofit with a U.S.  presence and an annual budget of $3 million or more? *
Does your organization have any ratings (i.e. Guidestar, Charity Navigator) or has it received any awards? If yes, please share below. *
Please provide a concise overview of what you would use the funding for including your objectives, expected outcomes (including measurable impact), and the target beneficiaries. Please include if you recently lost USAID funding. Do not include amount requested as the amount raised varies from year-to-year.  *
Please share and elevator pitch about your organization. Provide details about what your organization does and who it serves. *
In our campaign, we often say, "For the price of a bouquet of flowers, you can save a mother's life". 

Examples from previous campaigns include:  

"For the price of a bouquet of flowers you can provide light for nighttime deliveries, dramatically improving maternal and surgical health outcomes."

"For the price of a bouquet of flowers, you can save a baby’s life." 

Now it's your turn! Please fill in the blank for your organization. 

"For the price of a bouquet of flowers, ______________."
 *
Please identify project point person/people and their capacity to successfully implement and support this campaign which runs from March to May 2026.
Please share any additional details that would be useful in evaluating your proposal, including a most recent financial statement as well as estimated programmatic costs, if applicable. Please either share high level financials here in the box below or send an email with your latest tax filing form to info@mothersdaymovement.org. 
A copy of your responses will be emailed to the address you provided.
Submit
Clear form
Never submit passwords through Google Forms.
reCAPTCHA
PrivacyTerms
This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy

Does this form look suspicious? Report

Google Forms