UNIMAS Brand Survey
Hello! Thank you for dropping by.

This is a brief survey about the UNIMAS brand by UNIMAS Global.

The survey contains four sections: your profile, brand awareness, brand perception, and brand relationship quality and resonance. Some questions are subjective, but the survey can be completed in less than 10 minutes. You are encouraged to answer based on your experience and understanding.

We would love to hear your thoughts on what you think about us!
Age *
Gender *
Which group do you belong to in UNIMAS? *
How long have you been with UNIMAS? *
Where do you go to get information about UNIMAS? *
Required
I know the colours that symbolise UNIMAS. *
Strongly disagree
Strongly agree
I can recognise the UNIMAS logo. *
Strongly disagree
Strongly agree
I can quickly recall the UNIMAS logo. *
Strongly disagree
Strongly agree
UNIMAS is an attractive brand compared to other universities. *
Strongly disagree
Strongly agree
I like the image/character of UNIMAS. *
Strongly disagree
Strongly agree
If I want to add to the knowledge / experience that I have, UNIMAS is my choice. *
Strongly disagree
Strongly agree
I feel closely attached to UNIMAS. *
Strongly disagree
Strongly agree
I defend UNIMAS when others criticise it. *
Strongly disagree
Strongly agree
I would vote for UNIMAS as the best brand in its category. *
Strongly disagree
Strongly agree
I feel that I belong to the community that is associated with UNIMAS. *
Strongly disagree
Strongly agree
How likely are you to recommend UNIMAS to others? *
Very unlikely
Very likely
What makes you choose UNIMAS over other universities? (Please select the most relevant answer from the list below) *
What do you gain from UNIMAS? (Please select the most relevant answer from the list below) *
How well does UNIMAS meet your needs? *
In your opinion, how does UNIMAS compare to other universities? *
Why do you say so? Please tell us a bit about the choice you made above. *
What kind of feelings do you experience when you think of UNIMAS? *
I intend to maintain my relationship with UNIMAS. *
I feel a deep connection with others who study or/and work at UNIMAS. *
I’m proud to let others know that I am a student / staff / alumni of UNIMAS. *
How would you rate your last experience with UNIMAS? *
When you think of UNIMAS, what comes to mind first? (i.e. what do you relate UNIMAS with?) *
In your opinion, if there is one aspect unique about UNIMAS, what would it be? *
What is (are) UNIMAS greatest strength(s), to you? *
What is (are) UNIMAS greatest weakness(es), to you? *
How would you describe UNIMAS to a friend? *
Anything else that you would like to tell us?
Thank you so much for your responses!
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