SBTA Workshop Registration

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Name *

Phone Number *

Email Address *

Business Name (if applicable)

Business Type

Town Business Location

Workshop Selection (Please select one or more workshops you would like to attend)

9/22/25 - Granville Village Hall - Start Smart — This session guides aspiring and early-stage owners through the decision to start from scratch or purchase an existing business. We’ll compare both paths using market fit, due diligence, valuation basics, and first-year cash flow planning. You’ll learn how to assess opportunities in and around Granville, understand financing routes, and map next steps for feasibility and funding. Expect a practical framework, worksheets you can re-use, and clarity on who to talk to next.

9/23/25 - Whitehall Skene Manor - Boost Your Business Visibility — This workshop helps Whitehall’s small business owners get discovered and chosen online. We’ll focus on practical digital foundations: tightening up your website or primary page, optimizing your Google Business Profile, improving how you appear in local search, and promoting your offers around community events. You’ll learn how to submit your happenings to regional calendars, strengthen listings across directories, and turn browsers into buyers with clear calls to action.

9/24/25 - Johnsburg - Capital Readiness — This workshop is designed for owners preparing to approach lenders. We demystify the income statement, balance sheet, and cash flow, then translate the 5 Cs of credit into concrete actions you can take. You’ll learn what bankers look for, how to present your numbers, and how to assemble a clear, lender-ready package. Walk out with a checklist, a draft narrative for your financing request, and a roadmap for strengthening your financials over the next quarter.

9/25/25 - Lake George Senior Center- Digital Marketing & Sales — This session helps busy owners align brand, outreach, and sales so marketing turns into measurable results. We’ll cover choosing the right channels, planning engaging content, optimizing Google Business Profile, and improving website conversion. You’ll connect event-driven promotions with day-to-day sales activity to drive foot traffic and online orders. You’ll leave with a lightweight content calendar, key metrics to track, and an action plan to boost visibility and close more sales.

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