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23 Marketplace Elements
The NFX Marketplace Scorecard helps us evaluate companies, and it helps us give advice to companies after an investment. It lays the foundation for you to find the right playbooks and leverage a marketplace’s strengths and eliminating its weaknesses. There are currently 23 elements we look at.
Name of Company *
Your answer
Company Stage *
What is your target customer? *
What is your marketplace nfx type?
Does your marketplace require geographic density? (i.e. high concentration of users in a given locale) *
Less Density
More Density
Does your marketplace have:
Your Results
To calculate your score, add up the total number of checks you have. The higher your score, the better. Each marketplace is different, and like most things the nuance matters. But we hope this checklist gives you a helpful compass as you build your company.

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Submit your results for the chance to have your marketplace evaluated on a live call with James Currier in the upcoming weeks.
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