UPC Marketing Questionnaire
By providing the University Press of Colorado with answers to the following questions, you are assisting us in promoting your book. Our goal is to see that it reaches its widest possible audience, and the effectiveness of our marketing efforts will by aided immensely by thorough and thoughtful attention to this questionnaire. If for any reason you cannot supply the requested information, please indicate the omission so we will know you have not overlooked the item. We appreciate your giving us the most complete answers possible in your responses. This information is invaluable in completing your book’s marketing plan.

While we will do our best to incorporate your suggestions and information, our professional marketing experiences and UPC’s available resources will also be important factors in our final marketing plan.

Thank you,
Beth and Laura
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1. Book Title:
 *
2. Today's date:
3. Your name/s as it should appear on the title page of your book: *

4. Your pronouns:

5. If you are active on social media, please list your details (Facebook name or Bluesky handle, we are no longer on X/Twitter):
6. Please list any relevant hashtags we should include when posting about your book, or any other accounts/handles that would be appropriate to @:
7. Please provide a brief biographical sketch (including your current occupation, academic affiliation, and any awards and honors received) to be used for promotional purposes:
8. Please list any other books you have authored/edited that have been published during the previous ten years:

9. Please list three selling or promotional points we might emphasize. Highlight what about your book is new, different, or controversial. If someone asked why they should buy your book, what would you say?

10. Please list, and link to nomination pages where possible, any prizes or awards for which we should consider nominating your book. If membership is required for eligibility, do confirm current membership in writing here. (Please note UPC does not have an award nomination budget, and can not typically cover nomination fees.):
11. Please list names and email addresses of any personal friends, colleagues, or contacts at relevant media who should be informed about your book, or who might be willing to help publicize the book. (If email addresses are not included we will not be able to reach out to these contacts.)
12. Please provide a list of the most important scholarly and general publications, podcasts, blogs or other media to which we should submit your book for review. (Please spell out the names of publications rather than using initials. Email addresses where possible are also helpful but not required):

13. Which academic or specialty conferences are most relevant for your book’s audience? Please note which you attend.

14. If there are teachers or professors we should contact about the use of your book as a text, please provide their names and email addresses. (If email addresses are not included we will not be able to reach out to these contacts.)
15. If your book is a text aimed primarily at course use, please list relevant course names it might be used in, and any competing/comparable texts currently being used.
16.  Please describe your book in about 250 words, as if you were preparing jacket copy for it. Be as descriptive and informative as possible, thinking in terms of your potential readers and buyers, who may include non-specialists as well as students in the field. This is very important, as we will use it as a starting point for creating our descriptive copy for your book.
Thank you!

Your responses to these questions constitute an important part of our marketing plan. Should you have additional information that would be helpful in promoting and selling your book, please contact us directly as soon as possible, as waiting until after your book appears to share information may be too late.

beth@upcolorado.com.      laurawalker@upcolorado.com

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