HOW WE USE YOUR INFORMATION
We will use your Personal and Non-Personal Information only for the purposes for which it was collected
or agreed with you, for example:
• Analyse the effectiveness of our advertisements, competitions and promotions
• Collect information about the device you are using to view the site, such as your IP address or the
type of Internet browser or operating system you are using, and link this to your Personal
Information so as to ensure that the site presents the best web experience for you
• Evaluate the use of the site, products and services
• For audit and record keeping purposes
• For market research purposes
• For monitoring and auditing site usage
• Help speed up your future activities and experience on the site. For example, a site can recognise
that you have provided your Personal Information and will not request the same information a
second time.
• In connection with legal proceedings
• Make the site easier to use and to better tailor the site and our products to your interests and needs
• Offer you the opportunity to take part in competitions or promotions
• Personalise your website experience, as well as to evaluate (anonymously and in the aggregate)
statistics on website activity, such as what time you visited it, whether you’ve visited it before and
what site referred you to it
• Suggest products or services (including those of relevant third parties) which we think may be of
interest to you
• To assist with business development
• To carry out our obligations arising from any contracts entered into between you and us
• To conduct market or customer satisfaction research or for statistical analysis
• To confirm and verify your identity or to verify that you are an authorised customer for security
purposes
• To contact you regarding products and services which may be of interest to you, provided you have
given us consent to do so or you have previously requested a product or service from us and the
communication is relevant or related to that prior request and made within any timeframes
established by applicable laws.
• To notify you about changes to our service
• To respond to your queries or comments
• We will also use your Personal Information to comply with legal and regulatory requirements or
industry codes to which we subscribe or which apply to us, or when it is otherwise allowed by law.
• Where we collect Personal Information for a specific purpose, we will not keep it for longer than is
necessary to fulfil that purpose, unless we have to keep it for legitimate business or legal
reasons. In order to protect information from accidental or malicious destruction, when we delete
information from our services we may not immediately delete residual copies from our servers or
remove information from our backup systems.
• You can opt out of receiving communications from us at any time. Any direct marketing
communications that we send to you will provide you with the information and means necessary to
opt out.