Prospective PRLab Client Application
Thank you for your interest in becoming a PRLab client for a future semester. PRLab is accepting applications for PRoBono, the Fall 2025 semester, and beyond.

There is a three-step application process for prospective PRLab clients:

  1. Review PRLab’s expectations for clients.
  2. Complete the online client application below.
  3. Interview. After you submit your client application, a PRLab executive board member (president or vice president) will schedule a phone/Zoom interview with you to discuss your business objectives and your organizational goals.
Email *
Your name (name of the primary point of contact for this collaboration) *
Phone number *
Email *
Name of your company/organization
 *
Please describe your business objective. *
Example: The objective of COM 100 Anniversary is to create a timely and memorable series of unique experiences to commemorate the 100th anniversary of the communication program at Boston University.
In 3-4 sentences, please describe how you'd like PRLab to help meet your business objectives. *
Example: PRLab will help the College of Communication at BU to plan, execute, and promote a series of engaging experiences inspired by the communication program and its history at BU, launch a multi-platform social media campaign, etc.
Who are your key audiences? Please name up to four different audiences.
 *
Audiences are the individuals or businesses toward which the PR campaign is directed.
Please list and describe 4-5 services/deliverables you would like to see achieved by the end of the semester.
Examples: Conduct media outreach to Boston-area parent magazines to secure media interviews with spokesperson; Increase followers by X and secure X media impressions; Deliver a complete social media content calendar for FB and Twitter
Please estimate how many hours of work you will have for your team per week.
This will help us assigning students to teams.
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Have you worked with a Public Relations/Advertising agency before? If so, what was the context?

What skills are most important for your account executives to have in order to complete your scope of work? Please check all that apply.
 *
Required
Will you be needing AdLab (advertising) services? 
 *
Note, this is a separate agency at BU and would incur an additional fee.
Any other information you believe is important for us to know to best service you as a client?
A copy of your responses will be emailed to .
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