SheSpeaks Influencer Application: M&M’S® POP’d at Walmart

SheSpeaks has an exciting opportunity with M&M’S® for their NEW POP’d freeze-dried candy! The goal of this campaign is to drive trial and excitement, and inspire Walmart shoppers to buy M&M’S® POP’d freeze-dried candy through engaging content.

We’re primarily looking for U.S.-based Gen Z and Millennial creators with 20K+ followers on Instagram and TikTok who focus on candy, snacks, or lifestyle content. If you are a frequent Walmart shopper excited to create high-quality, fun, and engaging content featuring the NEW M&M’S® POP’d Caramel freeze-dried candy, then answer the questions below & provide us with your rate!

Deliverables:
1 (one) Instagram In-Feed Reel + Cover Image
1 (one) Instagram Story Set (3 frames)
OR
1 (one) TikTok Video + Cover Image
1 (one) TikTok Story Frame (1 frame)

Timing: Create content the week of December 8 and post content in early January.

Exclusivity: Agree to not post any sponsored social content for candy & confections for 30 days - 15 days before and 15 days after posts go live. Exact dates to be determined during enrollment.

Usage: Allow SheSpeaks, M&M’S®, and Walmart the rights to use your content on brand website, social channels and paid media usage for 2 years after publishing your content.
If you have questions, please email rebecca.fox@shespeaks.com
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What is your name? *
What is your age?  *
What is your email address? *
Please indicate which of these gender identities best describes you. *
Required
What do you consider yourself?  *
Required
Please confirm you are a U.S. resident.  *
Required
Where are you located? (City, State) *
Are you a SheSpeaks member? If so, what is your username or email address you use to sign into your SheSpeaks account?
 *
Please confirm that you are available create content the week of December 8 and post content in early January. *
Required
Instagram Link (ex: https://www.instagram.com/shespeaksup) or put N/A  *
How many followers do you have on Instagram? (or put N/A). *
Instagram Rate - Please enter your requested pricing for the following deliverables:
1 Instagram Reel + Cover Photo
1 Instagram Story Set (3 Frames)

Exclusivity: Agree to not post any sponsored social content for candy & confections category for 30 days (15 days before & after posting).

Usage: Allow SheSpeaks, M&M'S® and Walmart the rights to use your content on brand website, social channels and media usage for 2 years after publishing your content.

Please include this exclusivity and usage pricing in the rate you provide.
 *
TikTok URL (ex: https://www.tiktok.com/@shespeaksup). If not applicable, please put N/A.  *
How many followers do you have on TikTok? If not applicable, please put N/A.  *
TikTok Rate - Please enter your requested pricing for the following deliverables:
1 TikTok + Cover Photo
1 TikTok Story Frame (1 Frame)

Exclusivity: Agree to not post any sponsored social content for candy & confections category for 30 days (15 days before & after posting).

Usage: Allow SheSpeaks, M&M'S® and Walmart the rights to use your content on brand website, social channels and media usage for 2 years after publishing your content.

Please include this exclusivity and usage pricing in the rate you provide.
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How often do you shop at Walmart? *
Have you done sponsored or organic content in the past for Walmart? Have you posted Walmart hauls/in-store shopping content? Please provide a link to a post if so.  *
Have you done sponsored or organic content in the last 3 months for competitive product brands other than M&M'S®? Let us know below or write N/A.
 *
Have you purchased M&M'S® in the past? If so, please share your experience and which products/flavors are your favorite. Let us know why you are excited for this new launch of the NEW M&M’S® POP’d freeze-dried candy at Walmart! *
Please provide a link to a post showcasing candy/snack reviews content. We're looking for awesome photos/videos that align with the themes of this campaign - Think upbeat, colorful, and fun/engaging content that showcases candy/snacks! *
Please share your content ideas for this campaign. Be specific, as we will be sharing your ideas with the brand. 

-How might you showcase original content that highlights yourself reviewing and taste testing the all NEW M&M’S® POP’d freeze-dried candy for the first time? 
-How do you plan to highlight the unique features of the candy? (The candy is airy & crunchy!)
-Share how you plan to encourage your audience to purchase M&M’S® POP’d at Walmart as well.
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Please let us know why you think you'd be a good fit to create content for the M&M’S® POP’d at Walmart campaign. We share this information with the client so this is your chance to sell yourself and tell us what sets you apart!
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