Brand Map
This provides a roadmap for your company brand. The output of this exercise will provide the means to build your own brand map like the Guinness beer example below.
JAM Impact Consulting Group
Guinness Brand Map Example Only
How would I describe my company's offering?
Your answer
What does this brand do for me?
Your answer
How does this brand make me feel?
Your answer
How does this brand make me look?
Your answer
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