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Company/Brand Name *
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Contact Person
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Email *
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Telephone Number *
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Deadline or approximate campaign launch timeframe *
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Desired Results
What do you want to achieve with the campaign? What needs to happen so that this campaign is considered a success?
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Performance Tracking
How do we measure success? Which KPI or goal do we need to hit?
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Target Audience
Who are you trying to reach with this campaign? (Age, Gender, Interests, Location, etc.)
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Campaign Message
What do you want to communicate? What should the consumer understand after seeing the campaign?
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Do's and Dont's
What elements are obligatory in our creative, and what should be avoided?
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Platform
On which platform would you like to publish the campaign, besides Facebook? (Instagram, Youtube, etc.)
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Other Comments
Anything else we should consider during the conception phase?
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