Anne&Stiil Iluauhind
Dear partner of Anne & Stiil!

This year, the Anne & Stiil magazine is going to continue one of its wonderful traditions, namely the selection of the best beauty products. The selected products will be entitled to bear the marking Anne & Stiili Ilulemmik 2017 (Anne & Stiil Beauty Award 2017).
As in the previous years, the contest includes 12 categories. The jury will select the winners in 11 categories, while the readers of the magazine will select the winner in one category.
The contests that were held in the previous years (2010–2016) received very good feedback from both our readers and partners, which has been very motivating for us in terms of keeping up the tradition of this popular contest. As a result of the contest, even those products that were not selected as the best have still seen a boost in their sales, drawn the attention of beauty experts and been published in our magazine.

Your freely selected best products, launched (or being launched) from November 2016 to October 2017, may be submitted to the contest Anne & Stiili Ilulemmik 2017.

The products that conform to the conditions (2 pcs of each product in original size, which will not be returned after the contest) together with the questionnaire for participants should be sent or brought to AS Ajakirjade Kirjastus at Niine 11, 10414 Tallinn, 5th floor (please remember to add the keyword “Anne & Stiili Iluauhind”, Teele Purre).
In order to improve the organization of the contest, we continue to apply the participation fee which is 70 EUR + VAT per product name.

What you get for the participation fee:
- the opportunity to participate in the selection of the best beauty products,
- an invitation to the Beauty Award gala in the end of November,
- all entries of the contest will be presented with a description and an image on the website of Anne & Stiil where readers can be acquainted with them (October-November 2017),
- for winning products, a one-year right to use the Beauty Award sticker;
- all winning products will be presented in the December issue of Anne & Stiil,
- all winning products will be presented on the website of Anne & Stiil.

After the product(s) is (are) delivered to AS Ajakirjade Kirjastus, we will issue an invoice, and if the invoice is settled by the date indicated as the term of payment, the product will participate in the contest. We will be accepting your entries until 1 August 2017. For products sent by courier, 1 August shall be regarded as the last dispatch date. We would be really grateful if you met the deadline as the jury will start working on 2 August 2017.

In addition to your products and the questionnaire for participants, please upload the photos to ftp or send them via a Dropbox link or by e-mail (see the questionnaire form for more detailed guidelines concerning photos).

Detailed information about the contest:
The jury will consist of ten members and include members of the editorial board, beauty experts, and beauty lovers. We will disclose more detailed information about the jury when the awarded products are announced.

Awards will be given in 12 different categories. The winners in 11 categories will be selected by the jury and in 1 category – by the readers.


TIMELESS FAVOURITE: a mixed category for products that have become customers´ favourites throughout the years.
INNOVATION: a mixed category for products that stand out due to some innovative features.
HAIR CARE: shampoos, conditioners, leave-in conditioners, masks, serums, hair dyes, hairsprays, volume boosters, root-lifting products, shine sprays, thermal protection products, products for curls, dry shampoos, hair powders, foams, waxes, etc.
BODY CARE: scrubs, creams, oils, hair removal products, deodorants, shower gels, bath products, sunblock creams, after-sun skin care products, bronzing creams, etc.
READERS´ FAVOURITE: a mixed category consisting of products selected on the basis of feedback provided by the readers (Facebook, e-mails) – the best budget beauty product, luxury product, eco-product, favourite brand, etc.
MANICURE AND PEDICURE: nail polishes, top coats, base coats, nail strengtheners, nail polish removers, nail care products, hand creams, foot creams, etc.
PRODUCTS FOR MEN: a mixed category for men´s care and beauty products, scents, etc.
MAKE-UP: lipsticks, lip glosses, eye shadows, mascaras, eye liners, eye pencils, brow pencils, foundation creams, mineral make-up base creams, concealers, blushers, bronzers, highlighters, tinted moisturisers, glow powders, powders, primers, etc.
FACIAL CARE: cleansing gels and milks, moisturisers, day creams, night creams, anti-ageing creams, scrubs, masks, serums, eye creams, toning lotions, lip balms, eye make-up removers, sunblock creams, bronzing creams, etc.
PERFUME: eau de toilettes, eau de perfumes, scented waters, etc.
THE BEST ESTONIAN BEAUTY PRODUCT: local manufacturers of body, face, and hair care products as well as make-up products can submit entries to this category.
ECO-PRODUCT: manufacturers of eco-friendly beauty products can submit entries to this category. Natural beauty products must not contain synthetic colourants or fragrances, and they must contain at least 95% of plant-based and mineral components.

If you have additional questions about the contest, the staff at the advertising department of AS Ajakirjade Kirjastus will be glad to answer them: phone 666 2660, e-mail

Good luck!
Yours, Anne & Stiil

Photos of the product (one in the outer package and second one without the package) can be:

Send using the Wetransfer or Dropbox link to
Send by e-mail to
The exact name of the product in English must be included in the file name!
Requirements to the photos of the products:
Printable files of at least 100 x 150 mm and 300 dpi (dots per inch) or the files with 1,200 x 1,800 pixels or more.

Name of the company *
Your answer
Name of the contact person *
Your answer
E-mail of the contact person *
Your answer
Exact name of the product in Estonian *
Your answer
Exact name of the product in original language *
Your answer
Category that the product is participating in: *
Product retail price *
Your answer
Is the product only sold at beauty and hairdresser´s parlours: *
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Additional Terms