SG MAGAZINE READERSHIP SURVEY 2018
Have you seen our newly revamped website?
If Yes, what is your favorite part of the new site? (if no, please skip)
The new sections including "Videos" and "Best of Singapore"
Navigation and flow of articles
Tonality of stories
Have you noticed the paid content on SG Magazine?
If Yes, what do you think of them? (if no, please skip)
I enjoy reading them
They complement the site
There's too many
Would you prefer watching a video compared to reading an article?
Which platform do you prefer to read SG Magazine content?
What type of lifestyle stories do you enjoy reading?
Arts & Culture
What format of content do you prefer?
Essay style features
Buzz-feed type lists
Top 10 lists
Things to do listings
Do you usually share SG Magazine's content with friends?
If Yes, how do you share the content? (if no, please skip)
Post stories to your social media (Facebook, Twitter etc)
Forward links to online stories through other desktop chat clients (Skype, Slack, Google Hangout, etc)
Forward links to online stories through chat apps (Whatsapp, Line, Telegram etc)
Verbally recommend SG Magazine's print and/or digital products
Have you ever selected a restaurant/bar/event/product based on recommendations on SG Magazine (Facebook, website, newsletter etc)?
How often do you shop online?
Once a month
Once a week
More than once a week
What do you purchase online?
Fashion items (clothing, shoes, accessories, etc)
Meals from delivery services/apps
Digital gadgets and apps
Events (festivals, block parties, workshops, talks, networking, etc)
Entertainment (concerts, plays, musicals, films, parties, etc)
Health/Beauty (spa packages, cosmetic items, fitness classes, beauty appointments, etc)
Travel (hotels, flights, etc)
Home decor and furniture
On average, how many plane trips (international) do you take each year?
One or less
2 - 4
5 - 7
8 - 10
11 or more
What travel arrangements do you make online?
I don't make my travel arrangements online
How often do you go to an event (e.g. concerts, plays, musicals, block parties, film previews)?
Several times a week
Once a week
2 - 3 times a month
Once a month
Less often than once a month
How often do you visit a nightlife venue (bar, pub or club) per week?
Very often (3-5 times a week)
Once a week
How many times do you eat out per week?
3 - 5
5 - 10
How many times do you go to a mall per week?
More than 5 times
Less than once a week
What best describes your occupation?
Director/Vice President/Department Head/Manager
Professional (Doctor, Lawyer)
What is your personal income per month in SGD?
$2,499 or below
$2,500 - 4,999
$5,000 - 7,499
$7,500 - 9,999
$10,000 - 12,499
$12,500 - 14,999
$15,000 - 17,499
$17,500 - 19,999
$20,000 and above
20 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 54
55 and above
What is your nationality?
Permanent Resident (PR)
Foreigner (please indicate which country below)
Given the proliferation of online media, which of these statements is most accurate to you:
I read widely and find out what's going on from multiple sources.
There's a lot of noise, so I prefer a site that gives me everything I need in one place.
What do you love about SG Magazine?
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