NYC - In Person Focus Groups on the Topic of Alcoholic Beverages.  Takes place in Midtown/Manhattan on July 15th or 16th during business hours. These are 2 hour sessions and pay $150 for your time.
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Q1       Thinking about the following occupations, can you tell me which, if any you currently work in, have worked in the recent past or plan to work in soon?

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Required

Q1       Thinking about the following occupations, can you tell me if any member of your household work in?

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Required

Q3    The topic of this discussion will be alcoholic beverages. It will not be suitable for anyone who for religious or ethical reasons prefers not to discuss alcohol in a social setting, who currently or in the past has had health issues related to alcohol, or alcohol dependency issues.

           

Do you feel comfortable discussing this topic in a group?

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Q4       How old are you?

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Q5       What gender do you identify with?

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Q6       What is your Occupation and Industry? 
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Q6a     Occupation and industry of partner (if cohabiting or married):

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Q7      Which of the following spirits have you bought and consumed in the last 3 months, either straight, mixed or in a pre-mixed can?

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Required

Q8A.     Of the same list of spirits, which one is your go-to spirit?

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Q8B.     Which additional spirits (pick top two) do also enjoy drinking the most in your regular repertoire?

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Required
Q8C     Which one(s), if any, are you interested to drink more of? *
Required
Q8D     Which one(s), if any, would you actively avoid? *
Required

Q9     If you mentioned that vodka/tequila is your go-to spirit. When was the last time you consumed [vodka/tequila]?

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Q10a  Do you ever drink spirits as part of a cocktail, either ordered at a bar or made yourself at home?

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Q10b  Which of the following cocktails have you made or drunk in the last 6 months:

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Required

Q11A    Can you tell me which, if any is one you have purchased or drunk in the last three months?

it could be any product from the brand (e.g. a ready mix can, the original, a flavoured version, a special edition etc.)

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Required

Q11B    Can you tell me which, if any is one you have ever tried in the past or would like to try?

it could be any product from the brand (e.g. a ready mix can, the original, a flavoured version, a special edition etc.)

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Required

Q11C    Can you tell me which, if any  is one of your favourites – top 3 (even if you don’t have it often)?

it could be any product from the brand (e.g. a ready mix can, the original, a flavoured version, a special edition etc.)

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Required

Q11B    Can you tell me which, if any are ones you have never heard of?

it could be any product from the brand (e.g. a ready mix can, the original, a flavoured version, a special edition etc.)

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Required

Q12.  Thinking about your priorities in life right now, how would you rate the following statements?


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Less importance
Important but hard to prioritise
Very important and actively seek out
Enjoying cultural experiences like art galleries and museums
Building my career
Letting loose and having fun with friends
Spending time with family
Seeking out new opportunities and experiences
Saving up for the future
Finding a consistent routine for my life

Q13.   I’m going to read out a list of different ways of socialising, I’d like you to tell me the last time you recall being part of something like this:

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In the last month
In the last 3 months
More than 6 months ago
Never
A relaxed night at home with a friend/ partner
A high energy night out (at someone’s house, an event, a festival, a bar, a club)
A chilled afternoon/ evening hanging out with a group of friends
Drinking with a group of friends at someone’s house or a bar (including spirits)
Going out for a meal and enjoying a glass of wine or beer

Q14    To what extent do you agree with the following statements?

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Strongly Agree
Neither agree nor disagree
Disagree
Strongly Disagree
I would consider paying $30-40 or more for the right bottle of spirit
I consider myself to be knowledgeable about the spirits I buy and drink
When it comes to my preferred spirits, I tend to be quite picky/ discerning
I would describe myself as a [vodka/ tequila – based on previous response] expert among my friends

Q15     BE AS DETAILED AS POSSIBLE.  Tell me about your favourite drink made with a spirit.

·       What is it called and why do you like it?

·       When you order/ make this drink, how does it change the vibe?

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Q16    To what extent do you agree with the following statements:

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Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
I enjoy creative tasks and challenges
I find it easy to express myself and my ideas
I enjoy giving my own opinion
I find it easy to talk to new people
What city and state do you reside in? *
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