Survey: The Cost of Book Blogging
Hello peeps ! Thanks for taking the time to fill out this survey.
The purpose behind this is to help dispel some of the blogging myths that often float around our community, mostly involving the perks vs. the amount of time and effort that goes into what we do. <b>This survey is open to book bloggers of all genres.</b>
You'll note that this questionnaire covers several different areas:
-- General blogging questions, to better understand the amount of time/effort that goes into a review.
-- Specific questions on dollars spent.
-- General questions on your stats, to better understand the number of readers that bloggers reach through their efforts.
-- How readers, bloggers, authors, publishers can help you, since you're likely not in this to make money.
In an effort to get as many participants as possible, the results of this survey are anonymous to protect your privacy, unless you choose to share your name at the end for follow-up questions. All of these questions are also optional.
<b>For any questions involving numbers, please do not include the $ or % sign.</b> It makes the Excel spreadsheet tally them up more nicely. Thank you! We understand it's unavoidable if you're also leaving a comment, though, so don't worry if that's the case.
<b>International blogger participation is welcome</b>, but I do ask that you convert your currency into U.S. dollars.
Questions? Feedback? Suggestions for other questions to include? Please email
<b>Deadline has been extended until Sunday, January 20th. </b>We'll share the results in the new year. Thanks!
How many times do you post each week?
What percentage of your blog posts are reviews?
What percentage of your blog posts are promotional posts?
(2-part question) promos = cover reveals, author interviews, memes, etc.
How many books did you review in 2012?
How long does it take for you to read a book, on average?
Actual # of hours, not days.
How long does it take you to compose a review, on average?
Don't forget you have to format it for your blog, insert links, choose images, etc. as well.
What percentage of your reviewed books were from books you purchased?
What percentage of your reviewed books were from books you borrowed or were gifted?
(4-part question) from library, friend, etc. (NOT a galley)
What percentage of your reviewed books were from galleys?
(4-part question) from publisher, Amazon Vine, etc.
What percentage of your reviewed books were from trades with other bloggers?
How much time does it take you to promote a single blog post via Facebook, GoodReads, Twitter, visiting other blogs, etc.? Are there other places where you promote your reviews?
This may be difficult to define since some of your social media is also for fun, so please use your best judgment in settling on a number.
How much time do you spend on blog maintenance per month?
Updating, editing, prettifying--anything that isn't writing an actual post.
How many giveaways did you host in 2012?
How many of those giveaways were self-funded?
Meaning, you paid for s&h. Did you also pay for the books themselves?
How much money did you personally spend on giveaways this year?
Please include book costs, shipping and handling costs, packaging, tape, etc.
How much money did you spend this year on finished copies? Do you also buy them if you already got a galley (for you, friends, etc.)?
If you have other people contributing to your blog, do you pay them? If so, what amount did you spend?
How much did you spend on site maintenance?
web design, domain name registration, etc.
Do you attend book conventions like BEA, ALA, etc?
If so, please total/break down the costs for registration, hotel, travel for each one.
Do you have business cards or other promotional items? What did you spend on creating them, and why are they important to have?
Are there other blogging costs that we haven't listed that you would like to add?
Please explain and quantify as much as possible.
Do you receive any kind payment for your personal blogging efforts?
ad revenue, paid promo posts, promo tour organization, etc.
If you do receive payment for your blogging, does it cover the cost of running your site?
Please share the amount you earned in 2012 if possible, or put "decline to answer" or "N/A."
Most book bloggers seem to agree that any ad revenue and finished copies don't come anywhere near offsetting the expense of maintaning a book blog. Which begs the question: why do you do it?
Have you had any unpleasant blogging experiences this last year? If so, how has it affected your blogging?
author meltdowns, trolls, etc.
What are some of your frustrations, hopes, and dreams for your blog?
How can your readers help you as a blogger?
Leaving a comment on a blog post.
Follow me on Twitter, Facebook, GoodReads, other social media.
"Like" my blog post on my Facebook page.
"Liking" my review on GoodReads, etc.
Retweet my blog post.
Pin my blog post on Pinterest.
Share my blog post via Facebook, Google Plus, Stumble Upon
Link to my blog or profile if they've won a contest, found out about a book through me, etc.
"Like" my Facebook page.
"Like" my Amazon review.
What do you wish were different about the reader interaction on your blog?
Frustrations, successes to share?
Aside from all the above reader things, how can your fellow bloggers help you?
Add me to their blog rolls.
Add my blog button to their side bars.
Acknowledge/link if they've received a book through me on tour, through a contest, etc.
Link to my reviews where appropriate.
What do you wish were different about your interaction with fellow bloggers or readers?
How can authors and publishers help you as a blogger?
Share my review of their books (or author feature) on Facebook or their websites.
Retweet my review or feature.
Make book information, contact information, ARC request information, bio, etc. easy to find on their websites.
Be available for guest posts and interviews.
Offer signed books or swag. (Elaborate in "other" if you like.)
What do you wish or publishers understood about the process of blogging? How has your experience been in interacting with industry people?
Which authors and pubishers have you found to be particularly responsive/helpful/enjoyable to work with? Why?
Do you find egalleys or physical ARCs easier to review from?
What are your blog's monthly page views?
How many subscribers do you have for your RSS feed/email sign up?
How many followers do you have through Google Friend Connect or Linky tools?
Please list/quantify other sources if you use something similar.
How many Twitter followers do you have?
How many Facebook fans do you have?
How many GoodReads friends/followers do you have?
What is your Amazon reviewer ranking?
Are there other facts & figures pertinent to your audience reach?
Would you like to share your name and blog? Please leave your URL and/or contact details if so.
Anything else you'd like to add? Last chance!
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