KGPC 96.9FM Audience Insights Survey 2024
Here at KGPC we value our audience and your opinion matters. We ask if you could take a few minutes, no more than 15, to share your thoughts and opinions about your listening experiences with KGPC. It is our dream to reach as many people with our message of wellness, inclusivity, and community, with your insight that dream can be realized. Thank you for your input, and thank you for listening to KGPC. 
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Email *
1. What is your age? Please select one. *
2. Which of the following best describes your gender identity? Please select one. *
3. Which of the following best describes your ethnicity? *
4. Which of the following best describes your race? If more than one applies, please check all that apply. *
Required
5. What county do you currently live in? *
6. What Bay Area city do you currently live in? *
7. Which of the following is the highest level of education you have attained? *
8. Which of the following best describes your work status? Please select all that apply. *
Required
9. Of all the media platforms you use (news/information, social media, TV/movies, music, etc), which is your favorite? If you don't have one, you can say "none." *
10. Now we would like you to consider the various ways you access media (news/information, social media, TV/movies, music, etc). How often do you use the following? *
Never
Less than monthly
Monthly but not weekly
Weekly but not daily
Daily or more
Local or National News Email Newsletters: Subscriptions to regular email updates that provide specific content or information on a particular topic or news stories.
Online Media: Websites, online news articles, blogs, online magazines, news applications.
Streaming TV: Netflix, Amazon Prime Video, Hulu, Disney+, and other platforms that offer movies and TV shows.
Music and Radio Streaming Services: Spotify, Apple Music, Soundcloud, and other platforms for streaming and downloading music.
Podcasts and Livestreams: Audio specific content that can be accessed on-demand, and livestreams of various activities on platforms like Twitch.
Television: Broadcast or cable such as ABC, CBS, Fox, NBC, ESPN, USA, Discovery, etc. through a broadcast signal, or DirectTV, Comcast, etc.
Print Media: Newspapers and magazines.
Social Media: Online platforms such as Facebook, Instagram, Snapchat, LinkedIn, etc.
Radio Broadcast: Traditional radio stations broadcasting over the air such as local or national stations.
11. How familiar are you with each of the following? *
Very familiar
Moderately familiar
Somewhat familiar
Only know the name
Not familiar at all
KGPC 96.9 FM
KALX
KALW
KCSM
KPFA
KJTZ
KECG
12. How often do you tune-in to listen/watch/read each of the following? If not familiar, please select "Not applicable/Not familiar." *
Daily or more
Weekly but not daily
Monthly but not weekly
Less than monthly
Never
Not applicable/Not familiar
KGPC 96.9 FM
KALX
KALW
KCSM
KPFA
KJTZ
KECG
13. How often do you access content from KGPC in each of the following ways? *
Regularly
Occasionally
Rarely
Never
Live Radio Broadcasts
The KGPC Website
Youtube
14. What do you like or love the most about content and programs from KGPC? *
15. What are some programs or topics that you've heard/seen from KGPC that really matter to you? Why are they important? *
16. What is KGPC missing in our programming and storytelling, if anything? What topic(s) or would you like to have KGPC cover in the future? If there is nothing you would like to see added, please enter "none." *
17. The primary mission of KGPC is to be the amplifier of unheard voices in the Bay Area. Do you think KGPC should amplify the voices of any other community or ethnic groups? If so, which other voices should we be amplifying? *
18. The programming theme of KGPC is health and wellness. We want to promote messages and conversations that enlighten and enhance the human spirit. Do you think KGPC is projecting this theme? If so, are there other ways we should amply health and wellness. *
18. That's all of the questions for today. We want to thank you for your time and feedback! Would you like to be included in our drawing to be featured on-air on one of KGPC's promos? *
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