Date: 9 a.m. – 15:00 p.m. December 2, 2014
Venue: Purkyňova 649/127, Medlánky, Brno 61200, Czech Republic
Support your out-of-the-box thinking and structure the ideation process of a company’s journey towards an innovative business model…
The Business Model Innovation workshop will give you an understanding of how to innovate your business model in a structured way using a scientifically substantiated methodology – the BMI Pattern Cards TM. Those cards contain the 55 business models that are responsible for more than 90 percent of all successful business model innovations.
The workshop will enable you to: • Understand the importance and main characteristics of business model innovation.• Get to know several business model innovation examples from different industries.• Discover and apply the powerful BMI Pattern Card methodology.• Develop innovative business model ideas.
LectorDr. Michaela Csik works as an innovation manager at Holcim Technology Ltd, Switzerland. Previously, she was a senior consultant at the BMI-lab as well as a research associate at the Institute of Technology Management, University of St.Gallen, Switzerland. She received her PhD in 2014 from the Institute of Technology Management for investigating the patterns of innovative business models and was a visiting researcher at the Center for Design Research at Stanford University, USA.
Registration to 25 November, 2014.