The Thought Leader Formula Workshop
1) Business Model
What are your current revenue streams? Which do you want to grow? What new revenue streams would you like to add?
2) Your Main Goal
What will being a thought leader benefit or drive?
3) Fundamental Truth, aka main theme or hook
What do you believe that most people don't believe? What is that truth?
4) Why do you do what you do? What drives you?
Some of the best “whys” include overcoming a hardship, learning a lesson, experiencing trauma. This should relate or connect to your above truth.
5) Describe 1 customer avatar
Age, gender, job title, education level, industry, location, health, interests, marital status, children
6) Map the Ecosystem
Jot down 1-2 conferences and 1-2 thought leaders in your thought leader ecosystem
7) Content Channels
Choose 1-2 content channels to start: Social media, mainstream media, industry specific publications, LinkedIn, etc
8) Book title and subtitle
This fits on the back of a napkin
9) What 2 events could be the first ones for you on stage?
Academic, TEDx, create your own event in your home or a rented space
10) 1 year goals related to thought leadership
Examples: Create a 15 minute keynote, book 5 speaking engagements, etc
A copy of your responses will be emailed to the address you provided.
Page 1 of 1
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google.
Terms of Service