We are at a pivotal moment in philanthropy, where the demographics of our society are shifting towards an increasingly older population. As funders and changemakers, we have a unique opportunity and responsibility to address the evolving needs of older adults and to harness their invaluable contributions to our communities. Currently, only 1% of philanthropic funding goes to organizations serving older adults. This significant underinvestment highlights a crucial gap that needs to be addressed.

We urge you to join us in a powerful commitment: pledge to apply an aging lens to your grantmaking and strategic planning.

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