HIA Web Design Creative Brief
Please fill in as much as you possibly can. We realise that not every question is going to be relevant to your business, however the more you can fill in the better able we will be to assist you.
Email address *
Website Creative Brief - Let us start from scratch…
Why do we need this creative brief?

The purpose of this creative brief is to give everyone involved in the project a common understanding of what you want to achieve. The creative brief aims to give direction and ultimately serve as a benchmark against which to test concepts throughout a project. This creative brief is just a starting point and a place to launch your ideas and help focus the project - it will not identify a solution but it’s a great place to start off the creative processes.

The creative brief gives you the opportunity to clarify your objectives and reasons for embarking on the project in the first place. If you really don’t like the colour orange then this is the time to make that clear and understood - No Orange!

Before we begin let’s gather your company details!
Company Name *
Your answer
Trading Name
Your answer
Type of Company *
Your answer
Company Registration Number
Your answer
Address *
Your answer
Telephone Number *
Your answer
To begin with tell us about your business
Do you already own a domain name? *
Your answer
Do you currently have an existing website? *
Your answer
Describe your business and what products and services you offer. *
Your answer
What industry does your business operate in? (e.g. recruitment, engineering) *
Your answer
Describe the overall mood you would like to portray (you can choose more than one) *
Required
On a scale of 1 to 10, where 10 is ‘Very expensive’ and one is ‘Very cheap’. Where do you see your products and services?
On a scale of 1 to 10, where 10 is ‘Very Modern’ and one is ‘Very Traditional. Where do you see your products and services?
If you could get one sentence across what would it be? *
Your answer
How are your products and services currently purchased? (e.g. retail outlet, magazine advertisement)
Your answer
What marketing techniques do you currently use to attract clients/customers? (e.g. print advertisements, radio, Google PPC)
Your answer
What search terms would your clients use to find your products/services? Please list your top 5 search terms you would like to come up for. (e.g. ‘web design Manchester’, ‘window blinds’)
Your answer
Now tell us about your competition
Who are your top 3 competitors?
Competitor 1 (name, website, on a scale of 1 to 10, where 10 is ‘Much more than us’ and one is ‘Nowhere near us’. How influential/competitive are they in your industry?)
Your answer
Competitor 2 (name, website, on a scale of 1 to 10, where 10 is ‘Much more than us’ and one is ‘Nowhere near us’. How influential/competitive are they in your industry?)
Your answer
Competitor 3 (name, website, on a scale of 1 to 10, where 10 is ‘Much more than us’ and one is ‘Nowhere near us’. How influential/competitive are they in your industry?)
Your answer
What are the key reasons for choosing your company’s products and/or services over your competitions’? (cost, service, value, etc.)
Your answer
Let's learn about your target audience
What gender? (male / female)
Your answer
Age groups? (18--24, 25-34, 35-44, 45-64, 65+)
Your answer
Are there any geographic considerations? (e.g. UK audience only, local, worldwide)
Your answer
Are there any ethnic considerations? (e.g. Primarily aimed at an Asian market)
Your answer
Are there any special interests, hobbies or values to consider? (e.g. primarily aimed towards runners)
Your answer
Are there any specific disabilities we need to take into consideration? (e.g. blind/partially sighted)
Your answer
Are there any preconceptions about your products and/or services that we need to dispel? (e.g. these products are only used by older people)
Your answer
Now let us have some of your creative input
List four websites that you like and tell us what it is you like about them. Remember these don’t have to have anything to do with your business or industry..
Website address and what you like:
Your answer
Website address and what you like:
Your answer
Website address and what you like:
Your answer
Website address and what you like:
Your answer
The Features
Tell us what features you require on your website, e.g. you would like people to be able to pay online, you need an online events calendar…
Your answer
The Project
What is the main reason behind this project? Do you have any measurable objectives to progress towards? (e.g. Increase in enquiries, increase in membership by 15%, Media coverage)
Your answer
What is the budget for this project? (£1,000 - £2,000, £2,000 - £4000, £4,000 - £8000, £8,000 - £12,000, £12,000 - £20,000, over £20,000)
Your answer
Do you have a specific date this project needs to launch to have the greatest impact on your audience? (e.g. annual event, party, conference, holiday)
Your answer
Describe visual elements or content which will be available – if any (logo, colour scheme, etc.)
Your answer
Who is responsible for delivering content for the project?
Your answer
Who has the final say?
Who has the final say on the design and approval of the project?
Name
Your answer
Telephone
Your answer
Email
Your answer
Position in the company?
Your answer
Do you have an internal review and approval process we should be aware of? If yes please describe.
Your answer
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