NOTE: If there are any questions you do not yet have answers to, please indicate so. Our purpose here is to get to know what stage you are at and how (co)lab could serve you.
For? (specific customer you would sell to)
Why? (what problem is being solved, or new opportunity addressed)
How? (describe the basics of your business model - what do you know about how the business will function)
Product X is... (what is the product)Product provides... (key benefit that addresses the compelling reason to buy)
The competition looks like... (competitor product categories & leaders)
Our product stands out because... (key competitive differentiation)
The company also provides... (other ancillary features or services)