Alcoholic beverage study - Interest form
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A market research agency is looking to conduct 1.5-hour focus groups (via Zoom) on the topic of alcoholic beverages, in mid-late November 2023. Participants will be paid $150 for their time and thoughts. Are you interested in participating?
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What is your name? (First name and last initial is fine)
Age?
Where are you located? (City, state)
How would you describe where you live?
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Ethnicity?
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Gender
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Occupation?
What is the highest level of education you've completed?
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What is your approximate total annual household income?
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Have you ever worked in any of the following industries?
What's your favorite alcoholic beverage lately?
On a scale of 1-10, how much of a "foodie" are you? As in, you are really interested in food and drinks, trying new and interesting foods and drinks, keeping up with new products, etc?
Not a foodie
Super foodie
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Do you drink alcohol?
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Which of the following have you consumed in the last 12 months? Select all that apply.
From the above list, are there any that you DO NOT like and WOULD NOT choose to drink?
Of the following brands, tell us whether you have never tried them, have tried a few times, used to drink somewhat regularly but not much anymore, or currently drink regularly
Never tried
Tried a few times
Used to drink more
Drink regularly
Mike's Hard Lemonade
Twisted Tea
Four Loko
Cutwater
Truly
White Claw
Jack and Coke
Arizona Hard Tea
Voodoo Ranger
Loverboy
Simply Spiked
Arnold Palmer Spiked
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Please briefly describe your engagement with the brand Twisted Tea. For example, if you tried it did you like it? If you used to have more, how often did you have it before versus now, when did you drink it regularly, and why did you cut back?
If you drink any brands of alcoholic RTD (ready-to-drink) beverages, e.g. canned or bottled cocktails, hard teas, etc., that are not listed above, what are they?
How would you describe yourself?
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Imagine you could have a day off and do anything you like - things that make you really excited and happy! Pretend money is no obstacle. Tell us what would be involved in your "perfect day" from the moment you get up to the moment you go to sleep. Be detailed if possible!
Do you have a laptop, computer, or tablet with a webcam for Zoom video calls, and a stable wifi connection?
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What is your phone number? (You can choose not to provide it, but then PLEASE make sure to check your email including spam folder so we can get in touch with you if you qualify.)
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